Digital Marketing Manager

Propmart Technologies; Bengaluru; On-site; INR 700,000 - 1,100,000; Full time

Job summary

Propmart Technologies is seeking a Digital Marketing Manager to lead performance marketing initiatives for residential real estate projects. The role focuses on generating quality leads and site visits through effective digital campaigns and data-driven optimization.

The candidate will plan, execute and optimize campaigns across Google Ads and Meta Ads, monitor CPC/ROI, and collaborate with Sales to improve lead quality and campaign performance.

Qualifications

• 36 years of experience in Digital/Performance Marketing, preferably in Real Estate.
• Strong hands-on experience with Google Ads and Meta Ads.
• Experience in lead generation and performance marketing.
• Strong understanding of CPL, conversion rates, lead quality and campaign ROI.
• Good analytical and reporting skills.
• Experience working closely with Sales teams will be an advantage.
• Ability to manage multiple campaigns and projects simultaneously.

Responsibilities

• Plan, execute and optimize campaigns across Google Ads, Meta Ads and other digital platforms.
• Generate quality leads and site visits for assigned real estate projects.
• Monitor and improve key metrics such as CPL, lead quality, site visits and conversions.
• Manage campaign budgets and allocate spends effectively across high-performing campaigns.
• Track the complete funnel from Lead Qualified Lead Site Visit Booking.
• Work closely with the Sales team to understand lead quality and improve campaign performance.
• Prepare daily, weekly and monthly performance reports/MIS.
• Maintain campaign trackers, dashboards and performance data.
• Coordinate with the creative team for ad creatives, landing pages and campaign requirements.
• Monitor and optimize landing pages, lead forms, CRM, API and conversion tracking.
• Monitor performance of property portals/aggregators and other lead-generation channels.
• Analyze campaign data and implement strategies to improve lead generation and ROI.
• Ensure effective lead delivery for focus projects and achieve assigned targets.
• Follow company processes, reporting standards and compliance requirements.

Skills

Digital marketing

Performance marketing

Lead generation

Campaign optimization

Analytics & reporting

Cross-functional collaboration

Tools

Google Ads

Meta Ads

Job description

About Propmart

Founded in 2000, Propmart Technologies Limited is a RERA-registered real estate service provider with over 25 years of experience in the industry. Propmart works closely with leading developers and helps customers find their ideal residential properties through a combination of real estate expertise, technology and customer-focused services. With a strong presence across Bengaluru, Chennai, Hyderabad, and Pune, Propmart has helped over 29,000 families find their dream homes.

Role Overview

We are looking for a Digital Marketing Manager to lead performance marketing initiatives for our residential real estate projects. The role will focus on generating quality leads and site visits through effective digital campaigns and data-driven optimization.

Key Responsibilities

• Plan, execute and optimize campaigns across Google Ads, Meta Ads and other digital platforms.
• Generate quality leads and site visits for assigned real estate projects.
• Monitor and improve key metrics such as CPL, lead quality, site visits and conversions.
• Manage campaign budgets and allocate spends effectively across high-performing campaigns.
• Track the complete funnel from Lead Qualified Lead Site Visit Booking.
• Work closely with the Sales team to understand lead quality and improve campaign performance.
• Prepare daily, weekly and monthly performance reports/MIS.
• Maintain campaign trackers, dashboards and performance data.
• Coordinate with the creative team for ad creatives, landing pages and campaign requirements.
• Monitor and optimize landing pages, lead forms, CRM, API and conversion tracking.
• Monitor performance of property portals/aggregators and other lead-generation channels.
• Analyze campaign data and implement strategies to improve lead generation and ROI.
• Ensure effective lead delivery for focus projects and achieve assigned targets.
• Follow company processes, reporting standards and compliance requirements.

Candidate Profile

• 36 years of experience in Digital/Performance Marketing, preferably in Real Estate.
• Strong hands-on experience with Google Ads and Meta Ads.
• Experience in lead generation and performance marketing.
• Strong understanding of CPL, conversion rates, lead quality and campaign ROI.
• Good analytical and reporting skills.
• Experience working closely with Sales teams will be an advantage.
• Ability to manage multiple campaigns and projects simultaneously.

What We’re Looking For

A data-driven and result-oriented digital marketer who can take ownership of campaigns, improve lead quality and generate consistent site visits for our real estate projects.

Role & responsibilities

Preferred candidate profile