Digital Marketing Lead

PhonePe Group; Bengaluru; On-site; INR 1,500,000 - 3,000,000; Full time

Benefits offered by this job

Insurance benefits

Onsite Medical Center

Relocation benefits

Salary advance policy

Employee assistance program

NPS

Gratuity

Leave encashment

Job summary

PhonePe Group is hiring a growth marketing professional to own the performance marketing strategy for user acquisition across channels like Google Ads, Facebook Ads Manager, and IOS search Ads. You will drive multi-channel campaigns with a strong emphasis on data, measurement, and ROI.

You will collaborate with analytics, product, design, compliance & finance to translate business problems into campaigns, optimize spend, and report insights.

Qualifications

• Engineering or MBA graduate from Tier 1 college.
• 2 to 6 years of experience in performance marketing or analytical roles.
• Strong problem solving and analytical skills.
• Curiosity to understand how the product works.
• Understanding of attribution mechanisms and event tracking.
• Experience with Google Ads and Facebook Ads Manager.
• Experience with IOS Search Ads is preferred.

Responsibilities

• Own the acquisition strategy and marketing activities across channels.
• Collaborate with business, product, analytics, design, compliance and finance.
• Translate business problems into actionable statements and campaigns.
• Develop ROI analyses and plan end-to-end marketing execution.
• Influence stakeholders to drive data-driven decisions.

Skills

Performance marketing

Analytical skills

Problem solving

Attribution & tracking

Google Ads

Facebook Ads Manager

IOS Search Ads

Education

Engineering or MBA (Tier 1 college)

Tools

AppsFlyer

Singular

Adjust

Job description

Job Description:

Company Description

PhonePe Limited (Formerly PhonePe Private Limited) is a technology company that builds digital platforms for Payments, Digital Distribution Services and Financial Services. Headquartered in India, the PhonePe digital payments app was launched in 2016. As of April 2026, PhonePe has over 70 Crore life-till-date registered users and a digital payments acceptance network spread across over 5 Crore merchants. PhonePe’s products and services include Consumer Payments (including Digital Distribution Services), Merchant Payments, Lending and Insurance Distribution services, and New Platforms, which comprise Share.Market (stock broking and mutual funds distribution platform), and Indus Appstore (Android-based mobile app marketplace). Culture:

At PhonePe, we go the extra mile to make sure you can bring your best self to work, Everyday!. And that starts with creating the right environment for you. We empower people and trust them to do the right thing. Here, you own your work from start to finish, right from day one. PhonePe-rs solve complex problems and execute quickly; often building frameworks from scratch. If you’re excited by the idea of building platforms that touch millions, ideating with some of the best minds in the country and executing on your dreams with purpose and speed, join us!

Job Description

Who are we looking for?
First-principle problem solver who is passionate about problem solving with the help of data. Eager to learn and drive growth at scale in a cost efficient manner. If you’re a curious mind and a sharp individual with strong analytical skills, then you’d fit right in with us. Deep functional knowledge in the performance marketing space is a plus.

Why PhonePe?
You’ll own the growth marketing for multiple areas within a broader function in PhonePe. You get to be part of a hyper-growth start-up and work closely with leadership on strategic problem statements and business decisions that impact 600M+ people. You’ll get to interact with some of the smartest professionals that the country has to offer and get exposure to all facets of building a product and at scale.

In this role, you’ll be working for our Performance Marketing Team. This function is responsible for acquiring new customers while meeting Business KPIs for PhonePe - Indus App Store

The gig

Own the entire acquisition strategy and marketing activities. The function is responsible for driving performance marketing activities through various channels - Google Adwords, Facebook Manager, Preburn Partnerships and Networks. This will also encompass ensuring tech product integrations for last click attribution and necessary events tracking for CPX optimisation.

Collaborate closely with the business, product functions to understand the business problem and translate them into the right problem statement

Collaborate with analytics, marketing product, design, compliance & finance functions on a regular basis to ensure end to end planning, reporting, management & execution.

Work with the analytical team to generate new insights & and work on a holistic research to identify new problems. Understand perf channels capability and limitations to suggest a solution of identified problems. Solution should be realistic along with ROI and impact analysis.

Have strong communication and negotiation skills for vendor selection, management & pricing decisions. Assertive enough to command our requirements with external and internal stakeholders

Have a strong problem solving mindset and be able to apply the right analytical approach for solving the same.

Be able to influence stakeholders across various functions to drive initiatives & data driven decision making

Be an integral part of the pod strategy and go beyond being a marketing counterpart

Qualifications

• Engineering or MBA graduate from Tier 1 college
• 2 to 6 years of experience in performance marketing or any analytical roles
• Strong problem solving & analytical skills
• Penchant for business & curiosity to understand how the product works
• Understanding of attribution mechanism, event tracking, product integrations & optimization frameworks.
• Basic understanding of data structure, storage and flow across engineering systems in order to be able to manage product integrations and raise appropriate requests with analytics
• Understanding of performance marketing principles, law of diminishing return and elasticity.
• Understanding of A-B frameworks & time series analysis
• Experienced in running Google Ads, Facebook Ads Manager, IOS search Ads is preferred
• Experienced in using third party attribution tool such as Appsflyer/Singular/Adjust (any one) is preferred
• Experience in Affiliate Marketing & ad fraud prevention is a plus

Additional Information

PhonePe Full Time Employee Benefits (Not applicable for Intern or Contract Roles)

Insurance Benefits - Medical Insurance, Critical Illness Insurance, Accidental Insurance, Life Insurance Wellness Program - Employee Assistance Program, Onsite Medical Center, Emergency Support System Parental Support - Maternity Benefit, Paternity Benefit Program, Adoption Assistance Program, Day-care Support Program Mobility Benefits - Relocation benefits, Transfer Support Policy, Travel Policy Retirement Benefits - Employee PF Contribution, Flexible PF Contribution, Gratuity, NPS, Leave Encashment Other Benefits - Higher Education Assistance, Car Lease, Salary Advance Policy

Department Name: Marketing