An application made for this job — a tailored resume and cover letter that speak straight to the posting.
PhonePe Ads is seeking a senior leader to drive market presence and commercial growth across West and South India by nurturing key agency partnerships. You will embed PhonePe Ads into core agency media plans and host high-visibility immersion events to accelerate brand adoption and pipeline expansion.
The role requires strong capabilities in strategic relationship management, data storytelling, and understanding of programmatic advertising, with a track record of closing complex deals and
Headquartered in India, its flagship product, the PhonePe digital payments app, was launched in Aug 2016. As of April 2025, PhonePe has over 60 Crore (600 Million) registered users and a digital payments acceptance network spread across over 4 Crore (40+ million) merchants. PhonePe also processes over 33 Crore (330+ Million) transactions daily with an Annualized Total Payment Value (TPV) of over INR 150 lakh crore.
PhonePe’s portfolio of businesses includes the distribution of financial products (Insurance, Lending, and Wealth) as well as new consumer tech businesses (Pincode - hyperlocal e-commerce and Indus AppStore Localized App Store for the Android ecosystem) in India, which are aligned with the company’s vision to offer every Indian an equal opportunity to accelerate their progress by unlocking the flow of money and access to services.
Role Summary
Drive PhonePe Ads' market presence and commercial growth across West and South India by nurturing key agency partnerships.
Lead a dual-focus strategy: embed PhonePe Ads into core agency media plans and host high-visibility immersion events to accelerate brand adoption and pipeline growth.
Serve as PhonePe's strategic ambassador, engaging agency leadership and CXOs with compelling data-driven ad solutions.
Key Responsibilities
Agency Partnership & Evangelism: Build deep, long-term relationships with planners, strategists, and executives across major agency holding companies to position PhonePe Ads as a preferred media channel.
Commercial Execution: Deliver weekly visibility on agency-level revenues, active sales pipelines, and key deal blockers directly to the Business Head.
Product & Market Alignment: Partner with internal product and data teams to refine PhonePe’s audience cohort messaging and deliver sharp market feedback on competitor pricing and sentiment.
Required Skills & Capabilities
Strategic Relationship Management: Talent for securing executive buy-in, establishing credibility quickly, and managing high-level media networks.
Commercial Acumen: Strong grasp of agency economics, volume discounts, and trading structures to close win-win commercial deals.
Data Storytelling: Aptitude for distilling complex audience data into sharp, high-impact pitches for agency planners and CMOs.
Operational Discipline: Capability to balance multiple revenue tracks, pitch schedules, and event activations in a fast-paced environment.
6–8 years in digital advertising or media sales, including 4+ years dedicated to agency-facing roles.
Proven track record of scaling revenue through major holding groups (e.g., GroupM, Publicis, Dentsu, Omnicom).
Strong background in data-led, programmatic, or audience-centric advertising platforms.
Hands‑on experience organizing client immersion sessions, industry roadshows, or large brand activations.
PhonePe Full Time Employee Benefits (Not applicable for Intern or Contract Roles)