Associate Manager- CRM

PhonePe; Bengaluru; On-site; INR 600,000 - 1,200,000; Full time

Benefits offered by this job

Medical Insurance

Critical Illness Insurance

Life Insurance

Onsite Medical Center

Paternity Benefit Program

Relocation benefits

Retirement benefits

Job summary

PhonePe is seeking a CRM & Engagement Marketing Executive to own end-to-end retention and in-app engagement strategies. You will bridge strategic planning with flawless execution, collaborating with category teams to conceptualize campaigns, build automated workflows, run experiments, and deeply analyze performance data to drive scalable user engagement and growth.

Responsibilities include building a robust monthly CRM strategy, segmenting audiences for personalized messaging, addressing

Qualifications

• 1–3 years of hands-on experience in digital marketing, lifecycle marketing, or CRM roles.
• Demonstrated ability to own projects end-to-end—from initial idea generation and strategy to execution and performance analysis.
• Advanced proficiency in Microsoft Excel / Google Sheets (VLOOKUP, Pivot Tables, data manipulation) and PowerPoint.
• Strong analytical mindset with the ability to interpret data, spot trends, and drive data-informed decisions.

Responsibilities

• Collaborate with Category, Brand, and Growth teams to build a monthly and quarterly CRM strategy to drive repeat conversions and LTV.
• Segment audiences by behavior, history, lifecycle stage, and demographics for personalized messaging.
• Identify retention bottlenecks and growth opportunities across onboarding, activation, retention, and win-back.
• Own campaign lifecycle: copy, design briefs, audience setup, scheduling, QA, and deployment across all channels.
• Maintain execution rigor, fix tracking discrepancies, and run continuous A/B tests to optimize metrics.
• Monitor performance metrics (CTR, open rates, conversions, ROI, churn) and build dashboards for stakeholders.

Skills

CRM & Engagement Marketing

Lifecycle marketing

Digital marketing

Data analysis

Excel/Sheets

PowerPoint

A/B testing

SQL (basic)

Campaign management

Tools

Push notification platforms

In-app messaging tools

Analytics dashboards

Job description

PhonePe Limited (Formerly PhonePe Private Limited) is a technology company that builds digital platforms for Payments, Digital Distribution Services and Financial Services. Headquartered in India, the PhonePe digital payments app was launched in 2016. As of April 2026, PhonePe has over 70 Crore life-till-date registered users and a digital payments acceptance network spread across over 5 Crore merchants. PhonePe’s products and services include Consumer Payments (including Digital Distribution Services), Merchant Payments, Lending and Insurance Distribution services, and New Platforms, which comprise Share.Market (stock broking and mutual funds distribution platform), and Indus Appstore (Android-based mobile app marketplace). Culture:

At PhonePe, we go the extra mile to make sure you can bring your best self to work, Everyday! And that starts with creating the right environment for you. We empower people and trust them to do the right thing. Here, you own your work from start to finish, right from day one. PhonePe-rs solve complex problems and execute quickly; often building frameworks from scratch. If you’re excited by the idea of building platforms that touch millions, ideating with some of the best minds in the country and executing on your dreams with purpose and speed, join us!

Job Description

About the Role

We are looking for a highly driven, self-motivated, and ownership-oriented CRM & Engagement Marketing Executive to take complete end-to-end ownership of our customer retention and in-app engagement strategies. In this role, you will bridge strategic planning with flawless execution—collaborating with category teams to conceptualize campaigns, building automated workflows, running experiments, and deeply analyzing performance data to drive scalable userengagement and growth.

Key Responsibilities

Collaborate closely with Category, Brand, and Growth teams to build a robust monthly and quarterly CRM strategy aimed at driving repeat conversions, retention, and customer lifetime value (LTV).

Segment target audiences based on user behavior, transaction history, lifecycle stage, and demographic data to deliver personalized, highly targeted messaging.

Proactively identify retention bottlenecks and growth opportunities across user lifecycle touchpoints (Onboarding, Activation, Retention, Win-back).

2. Campaign Management & End-to-End Execution

Take complete ownership of the campaign lifecycle: copy, design briefs, audience setup, scheduling, quality assurance, and deployment across all in-app and push channels (Push Notifications, In-App Messages, Banners, SMS, WhatsApp, Email).

Maintain absolute execution rigor and meticulous attention to detail, actively spotting and fixing tracking or setup discrepancies prior to launch.

Set up and manage continuous A/B tests (copy, creative visuals, send times, channel mix, trigger criteria) to systematically optimize engagement metrics.

3. Performance Analytics & Reporting

Monitor daily, weekly, and monthly campaign performance metrics (CTR, open rates, conversion rates, incremental ROI, churn rate).

Build and present comprehensive performance dashboards and reports with actionable insights to cross-functional stakeholders.

Translate data into clear strategic recommendations to continually refine target audience segmentation and messaging strategies.

4. Cross-Functional Collaboration & Ownership

Work as the central point of contact for internal stakeholders, coordinating aligned objectives across Product, Tech, Design, and Category management.

Act as an independent owner of CRM channels, proactively running experiments and troubleshooting execution hurdles with minimal supervision.

Qualifications

Minimum Qualifications:

1–3 years of hands-on experience in digital marketing, lifecycle marketing, or CRM roles.

Demonstrated ability to own projects end-to-end—from initial idea generation and strategy to execution and performance analysis.

Advanced proficiency in Microsoft Excel / Google Sheets (VLOOKUP, Pivot Tables, data manipulation) and PowerPoint.

Strong analytical mindset with the ability to interpret data, spot trends, and drive data-informed decisions.

Preferred Qualifications:

Basic understanding of SQL or querying databases for user segment generation.

Experience working in fast-paced, high-growth startup environments.

Strong copy-ideation skills for push notifications and in-app messaging.

Additional Information

PhonePe Full Time Employee Benefits (Not applicable for Intern or Contract Roles)

• Insurance Benefits - Medical Insurance
• Critical Illness Insurance
• Accidental Insurance
• Life Insurance Wellness Program - Employee Assistance Program
• Onsite Medical Center
• Emergency Support System Parental Support - Maternity Benefit
• Paternity Benefit Program
• Adoption Assistance Program
• Day-care Support Program Mobility Benefits - Relocation benefits
• Transfer Support Policy
• Travel Policy Retirement Benefits - Employee PF Contribution
• Flexible PF Contribution
• Gratuity
• NPS
• Leave Encashment Other Benefits - Higher Education Assistance
• Car Lease
• Salary Advance Policy