Digital Marketing Head

Softcrayons IT Education; Dadri; On-site; INR 335,000 - 502,000; Full time

Job summary

Softcrayons IT Education seeks an experienced Digital Marketing Head (Performance and Growth) to lead our digital growth initiatives. The role demands expertise in performance marketing, analytics, and lifecycle marketing for web and mobile apps.

You will drive strategy across Real Estate, Fintech, Entertainment, E-commerce, and Health-tech sectors, building data-driven campaigns and marketing automation to accelerate customer acquisition and retention. Join a fast-paced, growth-oriented team.

Qualifications

• 10+ years of experience in digital marketing leadership.
• Master's degree in a related field or equivalent.
• Strong expertise in performance marketing, analytics, and marketing automation.

Responsibilities

• Lead performance marketing strategy across web and mobile platforms.
• Drive customer lifecycle management and analytics initiatives.
• Oversee growth-focused campaigns across Real Estate, Fintech, Entertainment, E-commerce and Health-tech.

Skills

Digital Marketing Strategy

SEO

SEM/Google Ads

Social Media Marketing

Content Marketing

Education

Master

Job description

Job Description

We are seeking an experienced and results-driven Digital Marketing Head (Performance and Growth) to lead our digital growth initiatives. The ideal candidate will have extensive experience in developing and executing performance marketing strategies across multiple industries, including Real Estate, Fintech, Entertainment, E-commerce, and Health-tech. This role requires expertise in performance marketing, customer lifecycle management, marketing automation, analytics, and growth-focused digital strategies across both web and mobile app platforms.

Professional Skills

• Digital Marketing Strategy
• SEO (Search Engine Optimization)
• SEM / Google Ads
• Social Media Marketing (SMM)
• Content Marketing

Job Overview

Job TitleDigital Marketing Head

Job TypeFULLTIME

CategoryDigital Marketing

Experience10 - 12 Years

DegreeMaster

Offered Salary30000 - 45000

LocationNoida