Digital Marketing Expert

DTech Studio; Rajkot; Hybride; INR 670 000 - 1 339 000; Temps partiel

Avantages offerts par ce poste

Hybrid work arrangement

Résumé du poste

DTech Studio is seeking a Freelance Digital Marketing Expert to support marketing initiatives on a contract basis from Rajkot with hybrid work flexibility. You will develop and execute campaigns, optimize visibility, and drive lead generation and conversions while collaborating with design and development teams.

The role involves refining brand messaging, analyzing performance metrics, and managing social media with data-driven improvements to attract and retain clients.

Qualifications

• Strong skills in SEM, social media marketing, and email marketing.
• Experience with analytics and optimization tools to track performance.
• Ability to create and manage content strategies for web and social channels.
• Familiarity with SEO, keyword research, and on-page/off-page optimization.
• Hybrid Rajkot setup with reliable remote work and time management.
• Experience with digital campaigns for IT/SaaS/design businesses is a plus.
• Bachelor’s degree in Marketing/Business/Communications or equivalent.

Responsabilités

• Develop and execute digital marketing campaigns across channels.
• Optimize online visibility and improve lead generation and conversion.
• Collaborate with designers and developers to align marketing with product launches.
• Refine brand messaging and analyze performance metrics to inform strategy.
• Help manage social media presence and maintain consistent digital branding.
• Recommend data-driven improvements to enhance client acquisition and retention.

Connaissances

SEM

Social media marketing

Email marketing

Analytics

Content strategy

SEO

Time management

Formation

Bachelor’s degree in Marketing/Business/Communications

Outils

Google Analytics

Search Console

A/B testing platforms

Description du poste

Company Description:

DTech Studio is an IT company specializing in visually engaging UI/UX design for cross-platform applications and websites, helping businesses reach their full digital potential. The team consists of highly qualified specialists focused on delivering end-to-end IT-enabled services and solutions that streamline processes and open new business opportunities. By leveraging cutting-edge technologies and staying aligned with evolving market trends, DTech Studio builds high-quality, bug-free, and profitable digital products. The company is committed to cost-effective, tailored solutions that convert prospective buyers into loyal customers while meeting each client’s specific business needs.

Role Description:

The Freelance Digital Marketing Expert will support DTech Studio’s marketing initiatives on a contract basis, working in a hybrid arrangement based in Rajkot with some work-from-home flexibility. Day-to-day responsibilities include developing and executing digital marketing campaigns across various channels, optimizing online visibility, and improving lead generation and conversion. The role involves collaborating with designers and developers to align marketing efforts with product launches, refining brand messaging, and analyzing performance metrics to inform strategy. The expert will also help manage social media presence, maintain consistent digital branding, and recommend data-driven improvements to enhance client acquisition and retention.

Qualifications

• Strong skills in core digital marketing domains, such as search engine marketing (SEM), social media marketing, and email marketing.
• Experience with analytics and optimization tools (e.g., Google Analytics, Search Console, A/B testing platforms) to track performance and refine campaigns.
• Ability to create and manage content strategies for web and social channels, including basic copywriting and coordination with design teams.
• Familiarity with SEO principles, keyword research, and on-page/off-page optimization techniques.
• Comfort working in a hybrid setup in Rajkot, with reliable remote work capabilities and strong time management skills.
• Prior experience running digital campaigns for IT, SaaS, or design-focused businesses is an advantage.
• Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
• Excellent communication, collaboration, and problem-solving skills, with a focus on measurable results and client satisfaction.