Digital Marketing Specialist

IPH Technologies - A Software & Mobile App Development Company; Lucknow; On-site; INR 300,000 - 540,000; Full time

Job summary

IPH Technologies is seeking a Digital Marketing Specialist to plan, execute, and optimize online marketing campaigns across search, social media, email, and display to boost brand awareness and generate qualified leads. You will manage social profiles, content calendars, and engagement while collaborating with design, content, and product teams.

You will use web analytics to track performance, generate reports, and provide actionable insights for campaign optimization, and contribute to a

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or related field, or equivalent practical experience.
• Experience planning and executing integrated marketing campaigns.
• Proficiency in social media marketing, content scheduling, audience engagement, and performance tracking.
• Ability to use web analytics tools to interpret data and optimize campaigns.
• Excellent communication skills for cross-functional collaboration.
• Knowledge of SEO/SEM, email marketing, and basic marketing automation tools is beneficial.
• Familiarity with IT or software development services and B2B marketing is an advantage.

Responsibilities

• Plan, execute, and optimize online marketing campaigns across channels such as search, social media, email, and display to increase brand awareness and generate qualified leads.
• Manage social media profiles, create and schedule content, monitor engagement, and support community-building activities.
• Use web analytics tools to track performance, generate reports, and provide insights for improving campaigns and user acquisition strategies.
• Collaborate with design, content, and product teams; stay current on industry trends and best practices.
• Contribute to the overall digital marketing strategy that supports company growth.

Skills

Digital marketing

Social media marketing

Web analytics

Communication skills

SEO/SEM basics

Marketing automation basics

B2B marketing experience

Education

Bachelor's in Marketing or related field

Tools

Google Analytics

Email marketing platforms

Job description

Company Description

IPH Technologies is a technology and digital product engineering company that builds intelligent, secure, and scalable solutions for businesses worldwide. The team specializes in AI and Generative AI, AI agents, machine learning, mobile and web applications, custom software, cloud and DevOps, APIs, cybersecurity, and enterprise solutions. From product strategy and UX through development, testing, deployment, and continuous optimization, IPH Technologies supports startups and enterprises in turning complex ideas into reliable digital products. With over 13 years of experience, more than 430 clients, and 500+ apps deployed, the company combines strong engineering capabilities with business-focused thinking to deliver measurable impact. IPH Technologies is focused on shaping the future of AI, software engineering, mobile, web, cloud, and cybersecurity-driven digital products.

Role Description

This is a full-time, on-site Digital Marketing Specialist role based in Lucknow. The Digital Marketing Specialist will plan, execute, and optimize online marketing campaigns across channels such as search, social media, email, and display to increase brand awareness and generate qualified leads. The role involves managing social media profiles, creating and scheduling content, monitoring engagement, and supporting community-building activities for IPH Technologies and its products. The specialist will use web analytics tools to track performance, generate reports, and provide insights for improving campaigns and user acquisition strategies. Day-to-day responsibilities also include collaborating with design, content, and product teams, staying current on industry trends and best practices, and contributing to the overall digital marketing strategy that supports company growth.

Qualifications

• Strong skills in Digital Marketing and Online Marketing, with experience planning and executing integrated campaigns.
• Proficiency in Social Media Marketing, including content scheduling, audience engagement, and performance tracking.
• Ability to work with Web Analytics tools (e.g., Google Analytics or similar) to interpret data and optimize campaigns.
• Excellent Communication skills for collaborating with cross-functional teams and creating clear, compelling messaging.
• Knowledge of SEO/SEM, email marketing, and basic marketing automation tools is beneficial.
• Familiarity with IT or software development services and B2B marketing is an advantage.
• Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
• Ability to work on-site in Lucknow, manage multiple projects, and meet deadlines in a fast-paced environment.