Digital Marketing Executive (SEO)

Squaredcircle; Bengaluru; On-site; INR 900,000 - 1,400,000; Full time

Job summary

Squared Circle in Bengaluru, India seeks an E-commerce Growth, SEO & Merchandising Executive to drive organic growth, merchandising and performance marketing. You will own the SEO strategy, optimize product discovery, and collaborate with product, catalogue, creative and performance teams to boost revenue.

The role requires hands-on expertise in SEO, merchandising, analytics and paid media with a focus on converting traffic into revenue.

Qualifications

• Bachelor's degree in Marketing, Digital Marketing, Business, E-commerce, or related field.
• Strong hands-on experience in e-commerce SEO and merchandising.
• Proven ability to manage product catalogs and category pages.
• Experience with SEO tools and paid acquisition platforms.

Responsibilities

• Own and execute the overall e-commerce SEO strategy across technical, on-page and off-page SEO.
• Conduct keyword research, search intent analysis and competitor benchmarking.
• Optimise product, category and landing pages for organic search and conversion.
• Develop SEO-friendly product titles, descriptions, metadata and internal links.
• Collaborate with content teams to develop SEO-led content and landing pages.
• Monitor performance using Google Analytics and Search Console; provide actionable insights.

Skills

SEO

E-commerce merchandising

Analytics

Performance marketing

Category pages

Product discovery

Education

Bachelor's degree in Marketing or related

Tools

Google Analytics 4

Google Search Console

Google Ads

Meta Ads Manager

SEMrush

Ahrefs

Shopify

Job description

The OpportunityWe are looking for a results-driven E-commerce Growth, SEO & Merchandising Executive with strong expertise across SEO, e-commerce merchandising, website optimisation and performance marketing.The ideal candidate will be highly hands‑on and commercially driven, with a strong understanding of how customers discover, navigate and purchase products online. This role will be responsible for improving organic visibility, product discovery, website performance, conversion and overall e-commerce revenue.The candidate should be equally comfortable working with data, product/catalogue teams, creative teams and performance marketers, translating insights into actionable growth initiatives.
Key Responsibilities
SEO & Organic Growth

• Own and execute the overall e-commerce SEO strategy across technical, on-page and off-page SEO.
• Conduct comprehensive keyword research, search intent analysis and competitor benchmarking.
• Optimise category, collection, product and landing pages for organic search.
• Develop and optimise SEO-friendly product titles, descriptions, metadata, headings, internal linking and URL structures.
• Identify opportunities to improve organic rankings, traffic, product discovery and non-brand search visibility.
• Work closely with content teams to develop SEO-led content and landing pages.
• Monitor Google Search Console, Google Analytics and other SEO platforms to identify opportunities and issues.
• Conduct regular technical SEO audits and work with developers to resolve crawlability, indexing, Core Web Vitals, schema and site architecture issues.
• Track SEO performance and provide actionable recommendations based on data.

E-commerce Merchandising

• Own day-to-day e-commerce merchandising and product discovery across the website.
• Develop strategies for category, collection and product page optimisation to maximise conversion.
• Manage product categorisation, taxonomy, filters, sorting, merchandising and navigation.
• Ensure the right products are surfaced to customers based on demand, seasonality, inventory, margin, sales performance and customer behaviour.
• Analyse product performance and identify opportunities for cross‑selling, upselling and improving basket size.
• Plan and execute merchandising strategies around new launches, promotions, seasonal campaigns and commercial moments.
• Ensure product information, imagery, pricing, availability and promotional messaging are accurate and optimised.
• Continuously identify friction points in the customer journey and recommend improvements.

Performance Marketing

• Work closely with performance marketing teams to drive profitable customer acquisition and revenue growth.
• Have strong working knowledge of Google Ads, Meta Ads, Shopping/PMax and retargeting.
• Understand campaign structure, audience segmentation, product feeds, search intent and landing-page relevance.
• Analyse performance across ROAS, CAC, CPA, CTR, CPC, CVR, AOV, revenue and contribution margins.
• Translate paid media and customer acquisition insights into SEO, merchandising and website optimisation opportunities.
• Support the development of landing pages and product/category experiences that improve paid traffic conversion.
• Collaborate with agencies or internal performance teams to optimise acquisition and retargeting initiatives.

Analytics & Conversion Optimisation

• Use data to understand customer behaviour, product performance and website journeys.
• Monitor and analyse traffic, conversion rate, revenue, AOV, bounce/engagement metrics and customer acquisition performance.
• Identify opportunities through Google Analytics, Search Console, heatmaps, dashboards and e-commerce analytics platforms.
• Develop and track KPIs for SEO, merchandising and e-commerce growth.
• Support CRO initiatives including landing-page optimisation, navigation improvements, search optimisation and A/B testing.
• Build regular performance reports with clear insights, actions and commercial recommendations.

Required Expertise

• 5-8+ years of relevant experience in e-commerce, SEO, digital growth, merchandising or a closely related role.
• Strong hands‑on experience in e-commerce SEO, preferably for a D2C, retail, fashion, beauty, lifestyle or consumer brand.
• Proven experience managing e-commerce merchandising and product catalogues.
• Strong understanding of category pages, PLPs, PDPs, site search, filters, taxonomy, navigation and product discovery.
• Strong knowledge of technical SEO, on-page SEO, keyword strategy, schema, internal linking and site architecture.
• Demonstrated understanding of performance marketing and paid acquisition.
• Strong analytical skills with the ability to interpret data and turn it into commercial actions.
• Experience with tools such as Google Analytics 4, Google Search Console, Google Ads, Meta Ads Manager and SEO platforms such as SEMrush, Ahrefs or similar.
• Experience working with an e-commerce platform such as Shopify, Magento, WooCommerce or similar.
• Strong understanding of product feeds and Google Merchant Center is preferred.
• Excellent understanding of the e-commerce funnel from acquisition to discovery to conversion and retention.
• Strong communication and stakeholder-management skills.

What We Are Looking ForThe ideal candidate is someone who:

• Thinks commercially, not just technically.
• Can look at a category or product page and immediately identify opportunities to improve visibility, discovery and conversion.
• Understands the relationship between SEO, merchandising, paid media and revenue.
• Is highly data‑driven and comfortable working with performance metrics.
• Can independently identify problems, formulate hypotheses and implement solutions.
• Is hands‑on and execution‑oriented rather than purely strategic.
• Understands both customer behaviour and search behaviour.
• Can work across marketing, creative, technology, content and business teams.
• Is constantly looking for ways to improve traffic quality, conversion rate, AOV and overall e-commerce revenue.

Key Performance Indicators
Success in this role will be measured through:

• Organic traffic and non-brand search growth
• Keyword rankings and search visibility
• Organic revenue and assisted revenue
• Product/category discoverability
• E-commerce conversion rate
• Product and category performance
• Average order value
• Revenue and profitability
• Paid acquisition efficiency
• ROAS / CAC / CPA
• Site search and merchandising performance
• Overall e-commerce revenue growth
• Improvements in customer journey and conversion

Education
Bachelor's degree in Marketing, Digital Marketing, Business, E-commerce, Communications or a related field preferred.
Relevant certifications in SEO, Google Ads, Analytics or digital marketing will be an advantage.
Why Join Squared Circle

• Work with leading regional and international brands in e-commerce.
• Exposure to multi-marketplace digital growth strategies.
• Opportunity to build expertise across performance marketing, marketplaces, and social commerce.
• Be part of a fast‑growing digital commerce company shaping the future of online retail.

Annual Salary Range Number of Vacancies Career Level mid level Company Industry E-commerce & Digital Marketing Joining Date ASAP Manages Others Years of Experience 5-8 Degree