Digital Marketing Executive (Saas experienced)

Volody; Goregaon; On-site; INR 800,000 - 1,200,000; Full time

Job summary

A premier SaaS provider is searching for an experienced Digital Marketing Professional to lead online marketing initiatives. You will develop B2B strategies focused on lead generation and conversion, optimize SEO strategies, and manage PPC campaigns. The ideal candidate will have 4+ years of experience, highly analytical skills, and a strong background in marketing automation. This full-time position is based in Goregaon, Maharashtra, and is essential for attracting qualified leads and driving growth.

Qualifications

• 4+ years of digital marketing experience with focus on B2B SaaS, lead generation, and SEO.
• Proven expertise in on-page and off-page SEO, keyword research, and analytics tools.
• Strong analytical skills with a data-driven mindset.

Responsibilities

• Develop and execute B2B digital marketing strategies focused on lead generation.
• Optimize the SEO strategy to drive organic traffic and keyword rankings.
• Manage Google Ads and LinkedIn Ads campaigns.

Skills

Lead generation

SEO

PPC advertising

Content strategy

Marketing automation

Data analysis

Collaboration

Education

Bachelor’s or Master’s degree in Marketing or related field

Tools

SEMrush

Ahrefs

Google Search Console

Google Ads

LinkedIn Ads

Job description

Volody is a leading provider of enterprise SaaS solutions in the Legal Tech space, offering AI-powered Contract Lifecycle Management (CLM), compliance, and legal automation tools. We’re on a mission to digitally transform how legal and compliance teams operate.

Job Summary

We are looking for an experienced and results-driven Digital Marketing Professional to lead our online marketing initiatives. The ideal candidate will have a strong background in lead generation, SEO, paid campaigns, content strategy, and marketing automation, preferably within the SaaS industry. This role is critical in driving qualified leads and accelerating our growth.

Key Responsibilities

• Develop and execute B2B digital marketing strategies focused on lead generation and conversion.
• Own and optimize the SEO strategy to drive organic traffic and keyword rankings.
• Plan, launch, and manage Google Ads and LinkedIn Ads campaigns.
• Manage marketing automation tools for lead‑nurturing workflows and email campaigns.
• Create impactful SEO‑friendly blogs, landing pages, case studies, and whitepapers.
• Track and report on KPIs including MQLs, CPL, CAC, ROAS, and organic traffic.
• Work closely with Sales to align campaigns with revenue goals and ensure lead quality.
• Stay updated on SEO trends, Google algorithm changes, and SaaS marketing best practices.

Requirements

• Bachelor’s or Master’s degree in Marketing, Communications, or a related field.
• 4+ years of digital marketing experience with a focus on B2B SaaS, lead generation, and SEO.
• Proven expertise in on‑page and off‑page SEO, keyword research, and tools like SEMrush, Ahrefs, and Google Search Console.
• Hands‑on experience with PPC (Google Ads, LinkedIn Ads) and email marketing.
• Strong analytical skills with a data‑driven mindset, excellent communication, and collaboration skills.

Seniority Level

Mid‑Senior Level

Employment Type

Full‑time

Job Function

Marketing and Sales

Industries

Software Development

Location

Goregaon, Maharashtra, India

Referral Program

Referrals increase your chances of interviewing at Volody by 2x.