Digital Marketing Executive Jeedimetla

JobTrade; Hyderabad; On-site; INR 300,000 - 600,000; Full time

Job summary

JobTrade in Hyderabad, India is seeking a Digital Marketing Executive to plan, execute, and optimize campaigns across channels to increase brand awareness, generate leads, and drive sales. You will monitor performance, analyze data, and optimize ROI while collaborating with sales, design, content, and product teams.

The role covers SEO/SEM, on-page optimization, content creation, email marketing, and analytics using Google Analytics and other tools.

Job description

Job Description:

Job Role: Digital Marketing Executive

Job Description

• Plan, execute, and optimize digital marketing campaigns to increase brand awareness, lead generation, and sales.
• Monitor campaign performance and implement strategies to improve ROI.
• Conduct keyword research and implement SEO strategies.
• Optimize website content, meta tags, and other on-page SEO elements.
• Improve website visibility and search engine rankings.
• Manage SEM/PPC campaigns, including Google Ads.
• Monitor advertising budgets, bids, conversions, and campaign performance.
• Create, schedule, and manage engaging social media content.
• Manage company profiles on Facebook, Instagram, LinkedIn, and X.
• Respond to customer comments, messages, and social media interactions.
• Develop blogs, articles, email newsletters, website content, and other marketing materials.
• Coordinate with designers and content creators to develop digital content.
• Design and execute email marketing campaigns.
• Segment target audiences and analyze email campaign performance.
• Track website traffic and user behavior using Google Analytics and other analytics tools.
• Prepare performance reports covering traffic, leads, conversions, CTR, and ROI.
• Analyze campaign data and recommend improvements.
• Develop strategies to attract, engage, and convert potential customers.
• Optimize landing pages and lead capture forms to improve conversions.
• Update and maintain website content regularly.
• Ensure the website is user-friendly, mobile-responsive, and performance-optimized.
• Conduct market research and analyze industry trends.
• Monitor competitor activities and identify new digital marketing opportunities.
• Maintain consistent brand messaging across all digital channels.
• Support online reputation management and brand-building activities.
• Collaborate with Sales, Design, Content, and Product teams.
• Coordinate with external agencies and vendors whenever required.

Key Areas

Digital Marketing Campaigns

• Campaign planning and execution
• Campaign optimization
• ROI monitoring

Seo & Sem

• Keyword research
• On-page SEO
• Website ranking improvement
• Google Ads / PPC
• Budget and bid management

Social Media Management

• Content creation and scheduling
• Facebook, Instagram, LinkedIn, and X management
• Audience engagement

Content & Email Marketing

• Blogs and articles
• Website content
• Email newsletters
• Email campaign management

Analytics & Reporting

• Google Analytics
• Website traffic analysis
• Lead and conversion tracking
• CTR and ROI reporting

Lead Generation & Website Management

• Lead generation strategies
• Landing page optimization
• Lead capture forms
• Website content management

Market & Brand Management

• Competitor research
• Market trend analysis
• Brand messaging
• Online reputation management

Collaboration

• Coordination with sales, design, content, and product teams
• External agency and vendor coordination