Digital Marketing Executive

Softify Technologies; Hyderabad; On-site; INR 420,000 - 650,000; Full time

Job summary

Softify Technologies in Hyderabad is seeking a Digital Marketing Executive with 1-3 years of experience to drive campaigns across channels, manage social media, and optimize SEO/SEM efforts. The role emphasizes creative thinking, data-driven decision making, and proactive learning to grow our products and services.

The candidate will contribute to brand awareness, provide insights from market research, and manage digital assets while staying ahead of industry trends.

Qualifications

• 1-3 years of experience in digital marketing or a related field.
• Strong understanding of digital marketing channels and campaign execution.
• Hands-on experience with social media, SEO, paid advertising, and content marketing.
• Excellent written and verbal communication and content writing skills.
• Ability to think creatively and develop out-of-the-box marketing ideas.
• Proactive, data-driven with strong analytical thinking.
• Knowledge of analytics tools such as Google Analytics and Google Ads.

Responsibilities

• Plan and execute digital marketing campaigns across multiple channels.
• Manage social media platforms and create engaging content.
• Work on SEO, SEM, Google Ads, Meta Ads, and other digital campaigns.
• Develop creative ideas to promote products, services, and the company.
• Support brand awareness and maintain a consistent online presence.
• Conduct market, audience, and competitor research to identify opportunities.
• Analyze campaign performance and recommend improvements based on data.
• Manage website content, blogs, landing pages, and other digital assets.
• Identify new marketing channels, trends, and promotional opportunities.

Skills

Digital marketing

SEO

SEM

Content marketing

Campaign planning

Analytics

Social media

Tools

Google Analytics

Search Console

Google Ads

Meta Ads

Canva

Job description

Job Title: Digital Marketing Executive

Experience: 1-3 Years
Location: Hyderabad
Employment Type: Full-Time

Job Summary

We are looking for a Digital Marketing Executive with 1-3 years of experience who can handle different areas of digital marketing and contribute to the growth of our products and services. The ideal candidate should be creative, logical, proactive, and able to think out of the box to identify new ways to reach the target audience and improve marketing results.

Key Responsibilities

• Plan and execute digital marketing campaigns across multiple channels.


• Manage social media platforms and create engaging content.


• Work on SEO, SEM, Google Ads, Meta Ads, and other digital campaigns.


• Develop creative ideas to promote products, services, and the company.


• Support brand awareness and maintain a consistent online presence.


• Conduct market, audience, and competitor research to identify opportunities.


• Analyze campaign performance and recommend improvements based on data.


• Manage website content, blogs, landing pages, and other digital assets.


• Identify new marketing channels, trends, and promotional opportunities.

Requirements

• 1-3 years of experience in Digital Marketing or a related field.


• Good understanding of digital marketing channels and campaign execution.


• Hands-on experience with social media, SEO, paid advertising, and content marketing.


• Strong logical and analytical thinking with a problem-solving approach.


• Ability to think creatively and develop out-of-the-box marketing ideas.


• Good communication and content-writing skills.


• Ability to understand business objectives and create practical marketing strategies.


• Proactive attitude with willingness to experiment, learn, and adapt to new trends.


• Knowledge of tools such as Google Analytics, Search Console, Google Ads, Meta Ads, Canva, or similar platforms will be an advantage.