Digital Marketing Executive (2+Years)

Mecpower Solutions Limited; Vadodara; On-site; INR 550,000 - 750,000; Full time

Job summary

Mecpower Solutions Limited in Gujarat, Vadodara, seeks a Digital Marketing professional to drive end-to-end B2B campaigns across social, search, and content networks. You will coordinate with sales, design teams, and external vendors to execute integrated programs aligning with business objectives.

The role requires hands-on SEO/SEM, Google and Meta Ads, LinkedIn marketing, and content creation, with analytics focus.

Qualifications

• 2–6 years of experience in Digital Marketing / B2B Marketing.
• Proficient in SEO, SEM, Google Ads, Meta Ads, LinkedIn & Social Media Marketing.
• Strong content writing and campaign planning skills.
• Experience with marketing analytics and performance reporting.
• Basic graphic design knowledge is a plus.
• Excellent communication, coordination and vendor management abilities.

Responsibilities

• Manage end-to-end digital marketing activities aligned with business and sales objectives.
• Plan and manage social media, content calendars, campaigns, and brand communication across LinkedIn, Instagram, Facebook, and YouTube.
• Execute and monitor SEO, SEM, Google Ads, Meta Ads, and LinkedIn campaigns.
• Track campaign performance, analyze data, and provide actionable insights.
• Handle content writing, script writing, campaign ideation, and coordinate basic creative requirements.
• Coordinate marketing collaterals including brochures, presentations, company profiles, case studies, banners, videos, etc.
• Support ATL/BTL activities, exhibitions, events, and branding campaigns.
• Coordinate with Sales, Management, designers, agencies, and vendors for marketing requirements.
• Ensure consistent brand communication across digital and marketing channels.

Skills

Digital Marketing

B2B Marketing

SEO

SEM

Google Ads

Meta Ads

LinkedIn Marketing

Content Writing

Campaign Planning

Analytics

Performance Reporting

Graphic Design (basic)

Vendor Management

Communication

Tools

Google Ads

LinkedIn Ads

Meta Ads Manager

Google Analytics

Job description

🏢 Industry: Solar / Renewable Energy / Infrastructure

- Manage end-to-end digital marketing activities aligned with business and sales objectives.

- Plan and manage social media, content calendars, campaigns, and brand communication across LinkedIn, Instagram, Facebook, and YouTube.

- Execute and monitor SEO, SEM, Google Ads, Meta Ads, and LinkedIn campaigns.

- Track campaign performance, analyze data, and provide actionable insights.

- Handle content writing, script writing, campaign ideation, and coordinate basic creative requirements.

- Coordinate marketing collaterals including brochures, presentations, company profiles, case studies, banners, videos, etc.

- Support ATL/BTL activities, exhibitions, events, and branding campaigns.

- Coordinate with Sales, Management, designers, agencies, and vendors for marketing requirements.

- Ensure consistent brand communication across digital and marketing channels.

✔️ 2–6 years of experience in Digital Marketing / B2B Marketing

✔️ Knowledge of SEO, SEM, Google Ads, Meta Ads, LinkedIn & Social Media Marketing

✔️ Good content writing and campaign planning skills

✔️ Understanding of marketing analytics and performance reporting

✔️ Basic graphic design knowledge will be an advantage

✔️ Strong communication, coordination, and vendor management skills

✔️ Proactive, creative, action-oriented, and able to take ownership

📩 Interested candidates can share their CV on [e-mail]