Digital Marketing Executive

Naya Jobs Consulting; Puducherry, Chennai District; On-site; INR 300,000 - 600,000; Full time

Job summary

Naya Jobs Consulting Pvt. Ltd. in Chennai is seeking a Digital Marketing Executive / Specialist to build and manage our digital presence across social, content, and lead-generation channels. The role demands hands-on marketing across multiple platforms and audiences, with a penchant for data-driven decision making.

You will handle website/SEO, employer and B2B marketing, CRM campaigns, events and webinars, and collaborate with the Marketing & Business Development team to drive growth.

Qualifications

• Bachelor's degree in Marketing, Digital Marketing, Communications, or related field.
• 2-6 years of experience in digital marketing and related roles.
• Experience across social media, content, lead gen, and PPC/SEO.

Responsibilities

• Social Media & Content management across channels.
• Lead Generation and demand creation initiatives.
• Performance Marketing across paid channels.
• Website optimization and SEO maintenance.
• Employer & B2B marketing activities.
• WhatsApp & CRM marketing, events and webinars.

Skills

Social Media Management

Content Creation

Lead Generation

Performance Marketing

Search Engine Marketing

Education

Bachelor's degree in Marketing / Digital Marketing / Communications / Business

Tools

Canva

Meta Ads Manager

Google Ads

Google Analytics

WordPress

HubSpot / CRM / ATS

WhatsApp Business

Mailchimp or similar email platforms

CapCut / basic video editing

SEO tools

AI content and creative tools

Job description

Job Description Digital Marketing Executive / Specialist

Company: Naya Jobs Consulting Pvt. Ltd.
Location: Chennai
Employment Type: Full-time
Experience: 2-6 years
Department: Marketing & Business Development
Reports to: Director / Business Head

About Naya Jobs

Naya Jobs is an international training, recruitment and workforce mobility company connecting skilled Indian talent with employment and training opportunities across Germany, Europe, GCC and other international markets.

Role Purpose

We are looking for a Digital Marketing Executive / Specialist who can build and manage Naya Jobs' digital presence.

Key Responsibilities

1. Social Media & Content
2. Lead Generation
3. Performance Marketing
4. Website & SEO
5. Employer & B2B Marketing
6. WhatsApp & CRM Marketing
7. Events & Webinars

Desirable Skills

Experience with:

• Canva
• Meta Ads Manager
• Google Ads
• Google Analytics
• WordPress
• HubSpot / CRM / ATS
• WhatsApp Business
• Mailchimp or similar email platforms
• CapCut / basic video editing
• SEO tools
• AI content and creative tools

Education

Bachelor's degree in:

Marketing / Digital Marketing / Communications / Media / Business / or related discipline. & responsibilities