Digital Marketing Executive

Softel Solution; New Delhi; On-site; INR 800,000 - 1,600,000; Full time

Job summary

Softel Solution in India seeks a dynamic marketing professional with 3-6 years in B2B technology or IT services marketing to strengthen brand visibility, enhance digital presence, and support sales enablement.

You will create content, coordinate campaigns, manage digital channels, and collaborate with sales and agencies to drive lead generation and measurable results. This role requires delivering timely communications and maintaining brand consistency.

Qualifications

• 3-6 years of experience in B2B technology or IT services marketing.

Responsibilities

• Strengthen brand visibility and enhance digital presence.
• Support sales enablement with marketing collateral and communications.
• Create and coordinate content for websites, social media, email campaigns, and other channels.
• Plan, execute, and monitor digital marketing campaigns and events.
• Coordinate with internal teams and external agencies for timely execution of marketing activities.

Skills

Digital marketing

Brand management

Content creation

Sales enablement

Campaign management

Marketing analytics

Job description

We are looking for a dynamic and result-oriented marketing professional with 3-6 years of experience in B2B technology or IT services marketing. The candidate will be responsible for strengthening brand visibility, enhancing digital presence, supporting sales enablement, and executing marketing communication initiatives aligned with business objectives.

1. Digital and Brand Marketing

• Support the development and execution of digital marketing strategies to enhance brand visibility.
• Manage the companys online presence across relevant digital platforms.
• Ensure consistent brand messaging across marketing materials and communication channels.

2. Content Creation and Communication

• Develop marketing collaterals, presentations, brochures, company profiles, and promotional content.
• Create and coordinate content for websites, social media, email campaigns, and other marketing channels.
• Ensure all marketing communication aligns with the company's brand guidelines and business objectives.

3. Sales Enablement

• Collaborate with the sales team to develop presentations, pitch decks, proposals, and other sales-support materials.
• Understand business requirements and translate them into effective marketing communication.
• Support lead-generation initiatives and business development activities.

4. Campaign Management and Events

• Plan, execute, and monitor digital marketing campaigns and promotional activities.
• Coordinate participation in industry events, exhibitions, webinars, and other marketing initiatives.
• Track campaign performance and recommend improvements based on results.

5. Marketing Operations

• Coordinate with internal teams and external agencies for timely execution of marketing activities.
• Maintain marketing databases, campaign reports, and relevant documentation.
• Monitor marketing performance metrics and prepare periodic reports.
• Manage multiple marketing assignments while ensuring quality and timely delivery.