Digital Marketing Executive

Fireblaze; Nagpur District; On-site; INR 400,000 - 650,000; Full time

Job summary

Fireblaze AI School seeks a Digital Marketing Specialist to plan, execute, and optimize online marketing efforts across channels to boost brand awareness, traffic and conversions.

You will develop digital strategies, manage campaigns on Google Ads, social media, email, and SEO, analyze performance with Google Analytics, and collaborate with content and sales teams.

Job description

Fireblaze AI School is a part of Fireblaze Technologies which was started in April 2018 with a Vision to Up-Skill and Train in emerging technologies. Mission Statement “To Provide Measurable & Transformational Value To Learners Career” Vision Statement ““To Be The Most Successful & Respected Job-Oriented Training Provider Globally.” We Focus widely on creating a huge digital impact. Hence Our Strong Presence over Digital Platforms are a must have thing for use. Below Are the links to all the social media channels.

We are seeking a results-driven Digital Marketing Specialist to plan, execute, and optimize our online marketing efforts. The ideal candidate will be responsible for developing digital strategies, managing campaigns, and analyzing performance across multiple channels to drive brand awareness, traffic, and conversions.

Key Responsibilities

• Develop and implement digital marketing strategies aligned with business goals
  
• Manage and optimize campaigns across channels such as Google Ads, social media, email, and SEO
  
• Plan and execute paid advertising campaigns (PPC, display, remarketing)
  
• Monitor and analyze campaign performance using tools like Google Analytics, Meta Ads Manager, etc.
  
• Improve website performance through SEO, content optimization, and UX recommendations
  
• Create and manage content for websites, blogs, email campaigns, and social media
  
• Track KPIs and generate performance reports with actionable insight
  
• Conduct market research and competitor analysis
  
• Collaborate with design, content, and sales teams
  
• Stay updated with the latest digital marketing trends and tools
  

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or related field
  
• 1-2 years of experience in digital marketing (can adjust based on seniority)
  
• Strong knowledge of SEO, SEM, social media marketing, and email marketing
  
• Experience with tools such as Google Analytics, Google Ads, Meta Ads, HubSpot, etc.
  
• Analytical mindset with ability to interpret data and make decisions
  
• Excellent communication and content creation skills