Digital Marketing Executive

Affix Center; Mumbai City, Mumbai; On-site; INR 350,000 - 500,000; Full time

Job summary

Affix Center Softech Services Pvt. Ltd. in Mumbai is seeking a Creative Digital Marketing Executive to support and execute digital marketing strategies for multiple brands and clients.

You will manage day-to-day campaigns across channels and collaborate with designers and content creators to deliver engaging posts, ads, and content. The role requires hands-on SEO, SMM, content coordination, and analytics to optimize performance.

Qualifications

• 23 years of practical digital marketing experience.
• Good understanding of SEO, SEM, SMM, and content marketing.
• Hands-on experience with Google Search Console, GA4, Google Keyword Planner, and SEO tools such as Semrush or Ahrefs.
• Familiarity with Meta Business Suite and Google Ads.
• Basic understanding of WordPress or other content management systems.
• Ability to coordinate creative production and manage content calendars.
• Strong written communication, organizational, and multitasking skills.
• Familiarity with Canva, AI content tools, and marketing automation is an advantage.

Responsibilities

• Execute day-to-day digital marketing activities across multiple client accounts.
• Implement On-Page, Off-Page, Technical, and Local SEO strategies.
• Conduct keyword research, competitor analysis, and website SEO audits.
• Optimize website content, metadata, internal linking, and landing pages.
• Manage social media platforms, including Instagram, Facebook, LinkedIn, and YouTube.
• Develop and maintain monthly social media content calendars.
• Coordinate with graphic designers and content creators for posts, reels, banners, and advertising creatives.
• Assist with Google Ads, Meta Ads, and LinkedIn advertising campaigns.
• Monitor Google Search Console, GA4, and other analytics tools.
• Support Google Business Profile optimization and local search visibility.
• Implement basic AI SEO, AEO, and content optimization best practices.
• Track website traffic, keyword rankings, engagement, and leads.
• Prepare weekly and monthly performance reports.
• Coordinate with internal teams and clients to ensure timely delivery of marketing activities.

Skills

SEO

SEM

SMM

Content marketing

Campaign execution

Analytics

Keyword research

Team coordination

Written communication

Education

Bachelor's degree in Marketing or related field

Tools

Google Analytics GA4

Google Search Console

Google Keyword Planner

Semrush

Ahrefs

Meta Business Suite

Google Ads

WordPress

Canva

Job description

About Affix Center

Affix Center Softech Services Pvt. Ltd. is an IT and web development company based in Mumbai. We build websites, portals, and software solutions for enterprise and government clients, and we run digital marketing for our own brand and for our clients.

About the Role

We are seeking a creative, proactive, and detail-oriented Digital Marketing Executive to support and execute digital marketing strategies for multiple brands and clients.

The candidate should have practical experience in SEO, social media marketing, content coordination, campaign execution, and digital analytics.

Work mode:

Work from Office (Lower Parel, Mumbai)

Key Responsibilities

• Execute day-to-day digital marketing activities across multiple client accounts.
• Implement On-Page, Off-Page, Technical, and Local SEO strategies.
• Conduct keyword research, competitor analysis, and website SEO audits.
• Optimize website content, metadata, internal linking, and landing pages.
• Manage social media platforms, including Instagram, Facebook, LinkedIn, and YouTube.
• Develop and maintain monthly social media content calendars.
• Coordinate with graphic designers and content creators for posts, reels, banners, and advertising creatives.
• Assist with Google Ads, Meta Ads, and LinkedIn advertising campaigns.
• Monitor Google Search Console, GA4, and other analytics tools.
• Support Google Business Profile optimization and local search visibility.
• Implement basic AI SEO, AEO, and content optimization best practices.
• Track website traffic, keyword rankings, engagement, and leads.
• Prepare weekly and monthly performance reports.
• Coordinate with internal teams and clients to ensure timely delivery of marketing activities.

Required Skills

• 23 years of practical digital marketing experience.
• Good understanding of SEO, SEM, SMM, and content marketing.
• Hands-on experience with Google Search Console, GA4, Google Keyword Planner, and SEO tools such as Semrush or Ahrefs.
• Familiarity with Meta Business Suite and Google Ads.
• Basic understanding of WordPress or other content management systems.
• Ability to coordinate creative production and manage content calendars.
• Strong written communication, organizational, and multitasking skills.
• Familiarity with Canva, AI content tools, and marketing automation is an advantage.

Preferred Qualifications

Bachelor's degree in Marketing, Digital Media, Communications, or a related field. Relevant digital marketing certifications are an added advantage.

What We're Looking For

An enthusiastic digital marketing professional who can independently execute assigned activities, coordinate multiple projects, and contribute to organic growth, brand visibility, and lead generation.