Digital Marketing Executive

Kzen Tech; Mumbai; On-site; INR 420,000 - 660,000; Full time

Job summary

Kzen Tech is seeking a digital marketing specialist in Mumbai to plan and execute campaigns, optimize SEO, and manage content across platforms. You will collaborate on Google Ads and performance marketing, while analyzing traffic and leads to drive actionable insights.

The role requires strong writing and communication skills, familiarity with GA4/Search Console, and a proactive mindset to identify growth opportunities in a fast-paced environment.

Qualifications

• Strong understanding of SEO and digital marketing fundamentals.
• Knowledge of Google Ads and social media marketing.
• Good content writing and communication skills.
• Familiarity with Google Analytics and Search Console.

Responsibilities

• Plan and execute digital marketing campaigns.
• Manage SEO activities including on-page, off-page & technical SEO.
• Conduct keyword & competitor research.
• Create and manage social media content and campaigns.
• Support Google Ads & performance marketing campaigns.
• Create engaging website and marketing content.
• Monitor website traffic, rankings, leads & campaign performance.
• Work with Google Analytics, Search Console and other marketing tools.
• Identify new digital marketing opportunities and trends.
• Prepare performance reports and provide actionable insights.

Skills

SEO fundamentals

Digital marketing

Google Ads

Social media marketing

Content writing

Communication skills

GA4

Search Console

GTag Manager

WordPress basics

Conversion optimization

Analytics mindset

Tools

WordPress

AI tools

Job description

• Plan and execute digital marketing campaigns
• Manage SEO activities including on-page, off-page & technical SEO
• Conduct keyword & competitor research
• Create and manage social media content and campaigns
• Support Google Ads & performance marketing campaigns
• Create engaging website and marketing content
• Monitor website traffic, rankings, leads & campaign performance
• Work with Google Analytics, Search Console and other marketing tools
• Identify new digital marketing opportunities and trends
• Prepare performance reports and provide actionable insights

Preferred candidate profile:

• Strong understanding of SEO & digital marketing fundamentals
• Knowledge of Google Ads & social media marketing
• Good content writing and communication skills
• Familiarity with Google Analytics & Search Console
• Basic understanding of WordPress is a plus
• Analytical mindset with a willingness to learn
• Ability to manage multiple tasks and meet deadlines
• Passion for experimenting, learning and improving results

Skills:

• GA4, Search Console, GTag Manager
• WordPress experience
• Google ads, Meta ads
• AI tools & AI-assisted content creation
• Basic understanding of conversion optimization