Digital Marketing Executive

Solar Ladder; Mumbai; On-site; INR 300,000 - 600,000; Full time

Job summary

Solar Ladder is seeking a Digital Marketing Executive in Mumbai to drive lead generation, performance marketing, and brand visibility. The role demands hands-on management of Meta and Google Ads, WhatsApp campaigns, and social channels with a data-driven approach.

You will craft ad copies, video concepts, and briefs, while coordinating with design teams to deliver high-quality campaigns and content. SEO support and performance tracking are essential.

Qualifications

• 1+ year of experience in Digital Marketing / Performance Marketing.
• Hands-on work with Meta Ads and Google Ads campaigns.
• Strong understanding of lead generation and marketing funnels.

Responsibilities

• Plan, execute, and optimize Meta Ads and Google Ads campaigns for lead generation and customer acquisition.
• Develop and manage lead generation campaigns to improve quality and conversions.
• Plan and execute WhatsApp marketing campaigns for nurturing and follow-ups.
• Manage social media channels with content planning, scheduling, and performance tracking.
• Create content ideas, ad copies, video concepts, scripts, and campaign briefs.
• Coordinate with designers and video teams for high-quality creatives.
• Support SEO initiatives to boost visibility and organic traffic.
• Monitor marketing metrics: leads, CPL, CTR, conversions, ad spend, ROI.
• Analyze performance and optimize targeting, creatives, budgets, and efficiency.

Skills

Digital Marketing

Performance Marketing

Meta Ads

Google Ads

Lead Generation

SEO

Social Media Marketing

Marketing Analytics

Campaign Management

Tools

Meta Ads Manager

Google Ads Manager

WhatsApp Business

Job description

Solar Ladder is a full-stack supply chain platform for solar installers, offering solutions across SaaS, solar procurement, financing, and 3D solar design. We are building technology-driven solutions to simplify and accelerate the solar industry's growth.

Role Overview

We are looking for a Digital Marketing Executive to manage and execute digital marketing initiatives focused on lead generation, performance marketing, brand visibility, and customer acquisition. The ideal candidate should be creative, data-driven, and hands-on with digital marketing campaigns.

Key Responsibilities

• Plan, execute, and optimize Meta Ads and Google Ads campaigns for lead generation and customer acquisition.
• Develop and manage lead generation campaigns, with a focus on improving lead quality and conversions.
• Plan and execute WhatsApp marketing campaigns for lead nurturing, customer engagement, and follow-ups.
• Manage social media channels, including content planning, scheduling, publishing, and performance tracking.
• Develop content ideas, ad copies, video concepts, scripts, and campaign briefs aligned with marketing objectives.
• Coordinate with graphic designers and video teams to execute high-quality marketing creatives and campaigns.
• Support SEO initiatives to improve website visibility and organic traffic.
• Monitor and report key marketing metrics including leads, CPL, CTR, conversions, ad spend, and ROI.
• Analyze campaign performance and proactively optimize targeting, creatives, budgets, and overall campaign efficiency.
• Stay updated on digital marketing trends and identify new opportunities for growth and customer acquisition.

Required Skills

• 1+ year of experience in Digital Marketing / Performance Marketing.
• Hands-on experience with Meta Ads and Google Ads.
• Strong understanding of lead generation and digital marketing funnels.
• Basic knowledge of SEO, social media marketing, and marketing analytics.
• Strong communication, analytical, and creative thinking skills.
• Ability to manage multiple campaigns and work in a fast-paced environment.