Digital Marketing Executive

N D Savla & Associates; Mumbai; On-site; INR 400,000 - 800,000; Full time

Job summary

N D Savla & Associates is seeking a digital marketing specialist in Mumbai to manage Google Ads campaigns (Search, Display, and Video) and handle related website tasks. The role involves tracking performance, keyword research, ad copy creation, and coordination with design for banners.

The ideal candidate will optimise campaigns for CTR, CPC, CPA, and ROAS, generate weekly reports, and suggest landing page improvements to boost conversions.

Qualifications

• Proven ability to create and manage Google Ads campaigns (Search, Display, Video).
• Experience tracking, analysing, and optimising campaigns for performance.
• Knowledge of metrics like CTR, CPC, CPA, ROAS.
• Experience in keyword research and competitor analysis.
• Ability to write compelling ad copy tailored to audience.
• Coordinate with design teams for banners and visuals.
• Ability to generate weekly performance reports and action plans.
• Suggest landing page improvements to boost conversions.

Responsibilities

• Create and manage Google Ads campaigns (Search, Display, and Video).
• Track, analyse, and optimise campaigns for best performance.
• Monitor key performance metrics like CTR, CPC, CPA, and ROAS.
• Conduct keyword research and competitor analysis.
• Write compelling ad copy tailored to the target audience.
• Coordinate with the design team for banners and visual creatives.
• Generate weekly performance reports and suggest action plans.
• Suggest improvements for landing pages to improve conversions.
• Google My Business and related work.
• WordPress / website-related work.
• Other responsibilities may be assigned from time to time as needed.

Skills

Google Ads

Campaign optimization

Keyword research

Ad copywriting

Landing page optimization

WordPress

Google My Business

Tools

WordPress

Google My Business

Job description

1. Create and manage Google Ads campaigns (Search, Display, and Video).

2. Track, analyse, and optimise campaigns for best performance.

3. Monitor key performance metrics like CTR, CPC, CPA, and ROAS.

4. Conduct keyword research and competitor analysis.

5. Write compelling ad copy tailored to the target audience.

6. Coordinate with the design team for banners and visual creatives.

7. Generate weekly performance reports and suggest action plans.

8. Suggest improvements for landing pages to improve conversions.

9. Google My Business and related work.

10. WordPress / website-related work.

11. Other responsibilities may be assigned from time to time as needed.