Digital Marketing Executive

Silicon Beach Program; Mangaluru; On-site; INR 300,000 - 700,000; Full time

Benefits offered by this job

Flexible working hours

Opportunity for creativity

Networking with industry leaders

Work in a beautiful coastal area

Impact on local community

Job summary

Join a vibrant and innovative organization as a Digital Marketing Executive, where your creativity will shine in crafting impactful digital campaigns. You'll be at the forefront of enhancing brand visibility and driving engagement in the beautiful Silicon Beach of India. This role offers the freedom to experiment and innovate, allowing you to shape the narrative of the region while collaborating with local industry leaders. If you're passionate about digital marketing and eager to make a difference, this is your chance to thrive in a dynamic environment that values your contributions.

Qualifications

• 2-3 years of experience in digital marketing or as a copywriter.
• Strong analytical mindset with the ability to measure content impact.

Responsibilities

• Develop and execute multi-channel digital marketing strategies.
• Manage social media content and optimize lead generation campaigns.

Skills

SEO

PPC

Social Media Management

Content Marketing

Lead Generation

Analytics

Brand Strategy

Communication Skills

Education

Bachelor’s/Diploma in Marketing

Job description

We’re looking for a Digital Marketing Executive who will drive our online presence, enhance brand visibility, and attract professionals and enterprises to the Silicon Beach of India. If you’re someone who loves to blend in the big-picture thinking to an on-the-ground execution, we want you on board!

What you’ll be doing

Key Responsibilities

• Create Digital Campaigns: Develop and execute multi-channel digital marketing strategies, including SEO, SEM, PPC, social media, email marketing, and content marketing.
• Lead Generation & Performance Marketing: Optimise lead generation campaigns to drive memberships, occupancy rates, and event participation.
• Social Media Management: Create, schedule, and manage engaging content across platforms such as LinkedIn, Instagram, Facebook & Twitter.
• SEO & Website Optimisation: Enhance website performance through keyword optimisation, technical SEO, and UX improvements.
• Analytics & Reporting: Monitor KPIs, track campaign performance, and use data-driven insights to optimise marketing efforts.
• Event Promotion & Brand Partnerships: Support the marketing of in-house events, workshops, and collaborations with local businesses and influencers.
• Reputation Management: Manage online reviews, community engagement, and brand perception across digital platforms.
• Brand Guidelines: Work with designers to develop, adapted and maintain brand guidelines related to copy and messaging, ensuring consistency across all touch-points. Educate internal teams and external partners on brand voice and guidelines.

What you need to bring to the table

Qualifications:

• Bachelor’s/Diploma degree in marketing, communications, journalism, or a related field.
• Proven experience as a digital strategist/marketer or copywriter or brand strategist, preferably in a digital marketing or product company - with 2-3 years+ of experience
• Excellent communication and collaboration skills, along with creative thinking and the ability to generate unique ideas and concepts.
• Boundless energy, passion for the region, the will to persevere and prevail to create the future is a must.
• Someone who has an International flavour - who has the experience in working at a Branding agency across the country and had worked on marketing campaigns, with 1-2 plus years of experience.
• Analytical mindset with the ability to measure and interpret the impact of content on brand performance.

Why You’ll Love Working With Us

• You’ll will be working in the land of sun, surf & fun! - A beautiful coast with a super high air quality & happiness index!
• You’ll have the freedom to experiment, innovate, and leave a lasting impact.
• You’ll interact with locals as well as diaspora in shaping the narrative of the region.
• You’ll get an opportunity to rub shoulders with captains of the local industry and build personal brand capital
• Most importantly, you’ll own this role, shaping not just our brand, but the future of our entire region - Silicon Beach of India!

If this sounds like the re-boot opportunity you’ve been waiting for, we’d love to meet you. Send your resume and a brief note about why you’re excited about this role to [e-mail] with the subject line "Digital Marketing Executive Application”

Know more about Silicon Beach of India (Mangaluru)

Seniority level

• Seniority level

  Associate

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

• Industries

  Non-profit Organizations

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