Digital Marketing Executive

2COMS Consulting Pvt. Ltd.; Kolkata District; On-site; INR 250,000 - 450,000; Full time

Job summary

2COMS Consulting Pvt. Ltd. in Kolkata is seeking a Digital Marketing Executive to join our marketing team.

Freshers and candidates with experience in Digital Marketing, Performance Marketing, Brand Marketing, Lead Generation, Social Media Marketing, SEO/SEM, and campaign optimization are welcome. You will plan and optimize campaigns across Google Ads, Meta Ads, LinkedIn Ads and other platforms, drive leads, conduct A/B tests, manage SEO/SEM, create social content, and report results.

Qualifications

• Bachelor's or Master's degree in Marketing or related field.
• Freshers and experienced candidates welcome.
• Experience in Staffing/HR industry preferred.
• Strong analytical and presentation skills.

Responsibilities

• Plan, execute, and optimize digital marketing campaigns across Google, Meta, LinkedIn, and other platforms.
• Drive lead generation campaigns optimizing CPL, CPA, ROI, and targeting.
• Perform A/B testing and optimize campaign performance.
• Manage SEO/SEM, keyword research, website optimization, and analytics reporting.
• Create social media strategies across LinkedIn, Facebook, and Instagram; coordinate content.

Skills

Analytics

Communication

Campaign management

SEO/SEM

Social media

Education

Bachelor's or Master's in Marketing

Tools

Google Analytics

Google Ads

Facebook Ads Manager

LinkedIn Ads

Job description

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Job Description

Job Title: Digital Marketing Executive

Location: Kolkata

Job Summary

We are looking for a creative and result-driven Digital Marketing Executive to join our marketing team in Kolkata. Freshers as well as candidates with experience in Digital Marketing, Performance Marketing, Brand Marketing, Lead Generation, Social Media Marketing, SEO/SEM, and campaign optimization are encouraged to apply. Candidates with experience in the Recruitment, Staffing, HR, Education, Training, or Service industry will be preferred.

Key Responsibilities

• Plan, execute, and optimize digital marketing campaigns across Google Ads, Meta Ads, LinkedIn Ads, and other online platforms.
  
• Drive lead generation campaigns while optimizing CPL, CPA, ROI, audience targeting, and remarketing strategies.
  
• Perform A/B testing and continuously improve campaign performance.
  
• Manage SEO, SEM, keyword research, website optimization, and Google Analytics reporting.
  
• Create and execute social media marketing strategies across LinkedIn, Facebook, Instagram, and other platforms.
  
• Coordinate content creation including social media posts, blogs, videos, reels, and marketing creatives.
  
• Track campaign performance and prepare MIS reports using analytics tools.
  
• Support branding initiatives, promotional campaigns, workshops, events, and offline marketing activities.
  
• Coordinate with internal teams, designers, agencies, and vendors for marketing materials and campaign execution.
  

Requirements

• Bachelor's or Master's Degree inMarketing, Mass Communication, Business Administration, or related field.
  
• Freshers and candidates with experience in Digital Marketing, Performance Marketing, or Brand Marketing are welcome to apply.
  
• Experience in the Staffing, HR,Recruitment, Education, Training, or Service industry is preferred.
  
• Strong analytical, communication, andpresentation skills.
  
• Ability to manage multiple marketingcampaigns and meet deadlines.