Digital Marketing Executive

Wintech Services; Hyderabad; On-site; INR 300,000 - 450,000; Full time

Job summary

WinTech Services India Pvt Ltd in Hyderabad is seeking a Jr Digital Marketing Specialist to develop and manage SEO strategies for our US e-commerce brands.

You will conduct keyword research, optimize product and category pages, implement on-page and off-page SEO, and analyze performance with analytics tools.

Collaborate on content planning, monitor market trends, and help drive organic traffic and conversions across multiple client brands. Onsite role in Gachibowli.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or related field.
• 1+ years of digital marketing experience, focusing on US e-commerce and SEO.
• Proven track record of managing successful SEO campaigns.
• Strong knowledge of SEO best practices and tools (e.g., GA, SEMrush, Search Console).
• Experience with CMS and e-commerce platforms (Shopify, Magento).
• Excellent analytical skills and ability to interpret data.
• Strong communication and interpersonal skills.

Responsibilities

• Develop and implement comprehensive SEO strategies to improve organic search rankings and drive online traffic to company websites.
• Perform ongoing keyword research and analysis to identify opportunities for content optimization.
• Optimize product pages, category pages, and blog posts for visibility and user experience.
• Develop and execute off-page SEO strategies, including link-building and content marketing.
• Plan and execute content strategies to attract and engage target audiences (blogs, product descriptions).
• Monitor, analyze, and report on KPIs to measure SEO success and drive decisions.
• Oversee day-to-day management of e-commerce websites, ensuring a seamless user experience and conversion optimization.
• Optimize product page titles, meta tags, and descriptions for search engines and conversions.
• Conduct market research to identify trends, competitors, and growth opportunities.

Skills

SEO Strategy

Keyword Research

On-Page SEO

Off-Page SEO

Content Strategy

Analytics & Reporting

E-commerce Management

Product Page Optimization

Market Research

Education

Bachelor's degree in Marketing, Business, Communications, or related field

Tools

Google Analytics

SEMrush

Search Console

Shopify/Magento CMS

Job description

Company: WinTech Services India Pvt Ltd

Location: Gachibowli, Hyderabad

Job Type: Full-Time (Onsite)

Experience: 1+ Years

About Us

WinTech Services India Pvt Ltd operates five different e-commerce brands in the USA, specialising in delivering high-quality products across various niches. We are seeking a dynamic and experienced SrDigital MarketingSpecialist to join our team in Gachibowli, Hyderabad.

Job Summary

The JrDigital MarketingSpecialist will be responsible for developing, implementing, and managing SEO strategies that drive organic traffic and optimise product pages for our e-commerce brands. This role requires a deep understanding of e-commerce SEO and the ability to manage multiple brands effectively.

Key Responsibilities

• SEO Strategy:Develop and implement comprehensive SEO strategies to improve organic search rankings and drive online traffic to company websites.
• Keyword Research:Perform ongoing keyword research and analysis to identify opportunities for content optimization and new content creation.
• On-Page Optimization:Optimize website content, including product pages, category pages, and blog posts, to improve search engine visibility and user experience.
• Off-Page SEO:Develop and execute off-page SEO strategies, including link-building and contentmarketing, to enhance domain authority and organic rankings.
• Content Strategy:Plan and execute content strategies to attract and engage target audiences, including blog posts, product descriptions, and other relevant content.
• Analytics and Reporting:Monitor, analyze, and report on key performance metrics (KPIs) to measure the success of SEO efforts and make data-driven decisions.
• E-commerce Management:Oversee the day-to-day management of e-commerce websites, ensuring a seamless user experience and optimizing for conversion.
• Product Page Optimization:Optimize product pages for search engines and conversions, including improving product descriptions, titles, and meta tags.
• Market Research:Conduct market research to identify trends, competitor strategies, and potential opportunities for growth.

Qualifications

• Bachelors degree inMarketing, Business, Communications, or a related field.
• 1+ years of experience indigital marketing, with a focus on US e-commerce and SEO.
• Proven track record of managing successful SEO campaigns.
• Strong knowledge of SEO best practices and tools (e.g., Google Analytics, SEMrush, Search Console).
• Experience with content management systems (CMS) and e-commerce platforms (e.g., Shopify, Magento).
• Excellent analytical skills and ability to interpret data to make informed decisions.
• Strong communication and interpersonal skills.
• Ability to manage multiple projects and meet deadlines in a fast-paced environment.
• Creative thinking and problem-solving skills.