Digital Marketing Executive

Orbit Staffing Innovision; Hyderabad; On-site; INR 350,000 - 500,000; Full time

Job summary

Orbit Staffing Innovision is seeking a Digital Marketing Executive to support campaigns for Australia immigration services. You will generate leads, manage Google/Meta Ads, and support SEO and social media efforts while coordinating with the sales team to improve lead quality.

Ideal candidates have 1-2 years of experience, strong analytical skills, and proficiency with Google Analytics/GA4 and Excel. This is a hands-on role focused on driving measurable results in a dynamic environment.

Qualifications

• 1-2 years of hands-on digital marketing experience.
• Basic to intermediate knowledge of Google Ads.
• Basic to intermediate knowledge of Meta Ads.
• Understanding of SEO and keyword research.
• Understanding of lead generation campaigns.
• Basic knowledge of Google Analytics/GA4.
• Good knowledge of Excel/Google Sheets.
• Good written and verbal communication.
• Ability to analyze campaign performance and optimize.

Responsibilities

• Plan and execute digital marketing campaigns for Australia immigration and migration services.
• Manage and optimize Google Ads and Meta Ads campaigns.
• Perform keyword research and support SEO activities.
• Generate qualified leads through paid and organic channels.
• Create and manage social media content for Facebook, Instagram, LinkedIn.
• Monitor website traffic, leads, conversions, and campaign performance.
• Collaborate with content and design teams on creatives.
• Analyze campaign data and identify opportunities to improve CPL.
• Prepare basic performance reports using GA4, Google Ads, Meta Ads Manager, and Excel.
• Research competitors and identify new digital marketing opportunities.
• Coordinate with sales to understand lead quality and improve campaigns.
• Maintain tracking of leads and campaign sources.
• Stay updated with latest digital marketing trends.

Skills

Digital marketing

Google Ads

Meta Ads

SEO & keyword research

Lead generation

Google Analytics/GA4

Excel/Sheets

Communication

Campaign optimization

Tools

CRM systems

Google Tag Manager

Job description

Job Description

We are looking for a motivated and result-oriented Digital Marketing Executive to join our team and support digital marketing activities for our Australia Immigration & Migration services.

The candidate will be responsible for generating relevant leads through digital marketing channels, managing campaigns, supporting social media activities, improving website visibility, and tracking campaign performance.

Key Responsibilities

• Plan and execute digital marketing campaigns for Australia immigration and migration services.
• Manage and optimize Google Ads and Meta Ads campaigns.
• Perform keyword research and support SEO activities.
• Generate qualified leads through paid and organic marketing channels.
• Create and manage social media content for Facebook, Instagram, LinkedIn, etc.
• Monitor website traffic, leads, conversions, and campaign performance.
• Work with the content and design team to create marketing creatives and campaigns.
• Analyze campaign data and identify opportunities to improve CPL and lead quality.
• Prepare basic performance reports using Google Analytics, Google Ads, Meta Ads Manager, and Excel/Google Sheets.
• Research competitors and identify new digital marketing opportunities.
• Coordinate with the sales team to understand lead quality and improve campaigns.
• Maintain proper tracking of leads and campaign sources.
• Stay updated with the latest digital marketing trends and advertising practices.

Required Skills:

Must Have

• 1-2 years of hands-on digital marketing experience.
• Basic to intermediate knowledge of Google Ads.
• Basic to intermediate knowledge of Meta Ads.
• Understanding of SEO and keyword research.
• Understanding of lead generation campaigns.
• Basic knowledge of Google Analytics/GA4.
• Good knowledge of Excel/Google Sheets.
• Good written and verbal communication.
• Ability to analyze campaign performance and make basic optimization decisions.

Good to Have

• Experience in immigration, migration, education, travel, real estate, healthcare, or other lead-generation industries.
• Experience with CRM systems.
• Knowledge of landing page optimization.
• Experience with WhatsApp marketing/email marketing.
• Knowledge of Google Tag Manager and conversion tracking.
• Experience working with high-intent lead generation campaigns.