Digital Marketing Executive

Trend Analyticz; Hyderabad; On-site; INR 350,000 - 600,000; Full time

Job summary

Trend Analyticz in Hyderabad is seeking a motivated Digital Marketing Executive to support planning and execution of digital marketing activities for market research reports, consulting services, and BI solutions.

The ideal candidate has hands-on experience in SEO, content marketing, social media marketing, and lead generation, with a focus on B2B digital marketing in the market research industry.

Qualifications

• Bachelor's or Master's degree in Marketing or related field.
• 1–3 years of Digital Marketing experience in B2B/Market Research.
• Strong on-page and off-page SEO understanding.
• Experience with keyword research and content optimization.
• Familiarity with Google Analytics and Google Search Console.
• Knowledge of Google Ads or LinkedIn Ads is a plus.

Responsibilities

• Execute on-page and off-page SEO to improve rankings and organic traffic.
• Conduct keyword research and optimize content, blogs, landing pages.
• Publish and promote market research reports and other digital content.
• Manage company social media platforms with relevant content.
• Support email marketing campaigns, newsletters and lead nurturing.
• Assist in generating B2B leads through organic search, LinkedIn and email marketing.
• Monitor website performance with Google Analytics, Google Search Console, and SEO tools.
• Track keyword rankings, traffic, and campaign performance; prepare regular reports.
• Coordinate with Research, Content, Design, and Sales for timely campaigns.
• Assist in basic website content updates and landing page optimization.
• Stay updated on SEO trends and Google algorithm updates.
• Support online branding and digital marketing to improve online presence.

Skills

Marketing experience

Market Research BI

Communication skills

Analytics & reporting

Education

Bachelor's or Master's degree in Marketing, Business Administration, Communications, or related field

Tools

Google Analytics

Google Search Console

Ahrefs

SEMrush

LinkedIn Ads

Job description

Job Description – Digital Marketing Executive

Experience: 1–3 Years

Industry: Market Research

Employment Type: Full-Time

Location: Work From Office – Hyderabad

Job Overview

We are looking for a motivated and detail-oriented Digital Marketing Executive to support the planning and execution of digital marketing activities for market research reports, consulting services, and business intelligence solutions.

The ideal candidate should have hands-on experience in SEO, content marketing, social media marketing, and lead generation. This role is execution-focused and offers an excellent opportunity to grow in B2B digital marketing within the market research industry.

Key Responsibilities

• Execute on-page and off-page SEO activities to improve website rankings and organic traffic.
• Conduct keyword research and optimize website content, blogs, landing pages, and report pages.
• Publish and promote market research reports, blogs, press releases, and other digital content across multiple channels.
• Manage and update the company's social media platforms with relevant content.
• Support email marketing campaigns, newsletters, and lead nurturing activities.
• Assist in generating B2B leads through organic search, LinkedIn, email marketing, and website inquiries.
• Monitor website performance using Google Analytics, Google Search Console, and SEO tools.
• Track keyword rankings, website traffic, and campaign performance, and prepare regular reports.
• Coordinate with the Research, Content, Design, and Sales teams to ensure timely campaign execution.
• Assist in basic website content updates and landing page optimization.
• Stay updated on SEO trends, Google algorithm updates, and digital marketing best practices.
• Support online branding and digital marketing initiatives to improve the company's online presence.

Required Skills & Qualifications

• Bachelor's or Master's degree in Marketing, Business Administration, Communications, or a related field.
• 1–3 years of experience in Digital Marketing, preferably in the Market Research, Business Intelligence, Consulting, SaaS, or B2B Services industry.
• Good understanding of on-page SEO, off-page SEO, and basic technical SEO.
• Experience with keyword research and content optimization.
• Familiarity with Google Analytics, Google Search Console, Ahrefs, SEMrush, or similar SEO tools.
• Basic knowledge of social media marketing and email marketing.
• Good analytical and reporting skills.
• Strong written and verbal communication skills.
• Ability to manage multiple tasks and meet deadlines in a fast-paced environment.
• Knowledge of Google Ads or LinkedIn Ads will be an added advantage.