Digital Marketing Executive

Synram Technolab; Gwalior District; On-site; INR 400,000 - 640,000; Full time

Benefits offered by this job

Flexible schedule

Health insurance

Job summary

SynRam Software Services Pvt. Ltd. seeks a Digital Marketing Specialist with 3–5 years of hands-on experience to develop and execute comprehensive digital campaigns.

You will drive SEO/SEM, Google Ads, Meta Ads, content and social strategies, email marketing, and lead generation to fuel growth in a fast-paced environment. The role emphasizes analytics, performance tracking, and continual optimization across channels, with GEO awareness and emerging AI marketing trends as added advantages.

Qualifications

• 3-5 years of hands-on digital marketing experience.
• Strong knowledge of SEO and SEM strategies and best practices.
• Hands-on experience with Google Ads and Meta Ads.
• Experience in Performance Marketing and Lead Generation.
• Strong understanding of Google Analytics and campaign performance metrics.
• Experience in developing and executing Content Marketing strategies.
• Strong understanding of Social Media Marketing and strategy.
• Experience with Email Marketing campaigns and analytics.
• Understanding of conversion optimization and ROI-driven marketing.
• Knowledge of GEO is preferred.
• Strong analytical, communication, and problem-solving skills.
• Ability to work independently and manage multiple campaigns effectively.

Responsibilities

• Develop and execute result-oriented digital marketing strategies and campaigns.
• Plan, manage, and optimize Google Ads and Meta Ads campaigns to achieve lead-generation goals.
• Implement effective SEO and SEM strategies to improve visibility, traffic, and rankings.
• Manage performance marketing campaigns and track ROI, conversions, and KPIs.
• Develop and implement content marketing strategies across digital channels.
• Plan and execute social media strategies to increase brand awareness and reach.
• Manage email marketing campaigns, including targeting, content, and analytics.
• Develop and optimize lead-generation campaigns to generate qualified leads.
• Monitor and analyze campaign performance using Analytics tools.
• Prepare regular performance reports and provide actionable insights for improvement.
• Stay updated with latest digital marketing trends and GEO practices.

Skills

SEO

SEM

Google Ads

Meta Ads

Analytics

Content Marketing

Social Media

Email Marketing

Lead Generation

GEO

Performance Marketing

Tools

Google Analytics

Job description

Job Description Digital Marketing Specialist

Job Title: Digital Marketing Specialist

Experience Required: 3-5 Years

Location: Onsite Full Time / Gwalior [M.P]

Company Overview

SynRam Software Services Pvt. Ltd. is a next-generation technology powerhouse and a key subsidiary of the global leader, FG International GmbH, Germany.

Driven by Innovation & Collaboration. In strategic coordination with ISM Technology GmbH, SynRam is actively engineering its own suite of proprietary tech products. We don't just solve problems for our clients; we build the foundational tools that shape the future of the digital landscape. At SynRam, we focus on Scalable Excellence.

About the Role

We are looking for a results-driven and creative Digital Marketing Specialist with 3-5 years of hands-on experience in developing and executing digital marketing strategies and campaigns. The ideal candidate should have strong expertise in SEO, SEM, Performance Marketing, Google Ads, Meta Ads, Analytics, Content Marketing, Social Media Strategy, Email Marketing, and Lead Generation. Knowledge of Generative Engine Optimization (GEO) and emerging digital marketing trends will be an added advantage.

Key Responsibilities

• Develop and execute result-oriented digital marketing strategies and campaigns.
• Plan, manage, and optimize Google Ads and Meta Ads campaigns to achieve business and lead-generation goals.
• Implement effective SEO and SEM strategies to improve website visibility, traffic, and rankings.
• Manage performance marketing campaigns and track ROI, conversions, and key performance metrics.
• Develop and implement content marketing strategies across relevant digital channels.
• Plan and execute social media strategies to increase brand awareness, engagement, and reach.
• Manage email marketing campaigns, including audience targeting, content, and performance tracking.
• Develop and optimize lead-generation campaigns to generate qualified leads.
• Monitor and analyze campaign performance using Google Analytics and other analytics tools.
• Prepare regular performance reports and provide actionable insights for campaign improvement.
• Stay updated with the latest digital marketing trends, tools, algorithms, and GEO practices.

Required Skills & Qualifications (Mandatory)

• 35 years of professional experience in Digital Marketing.
• Strong knowledge of SEO and SEM strategies and best practices.
• Hands-on experience with Google Ads and Meta Ads.
• Experience in Performance Marketing and Lead Generation.
• Strong understanding of Google Analytics and campaign performance metrics.
• Experience in developing and executing Content Marketing strategies.
• Strong understanding of Social Media Marketing and strategy.
• Experience with Email Marketing campaigns and analytics.
• Understanding of conversion optimization and ROI-driven marketing.
• Knowledge of Generative Engine Optimization (GEO) is preferred.
• Strong analytical, communication, and problem-solving skills.
• Ability to work independently and manage multiple campaigns effectively.

Preferred Attributes

• Experience managing digital marketing campaigns for technology or SaaS companies.
• Knowledge of emerging AI-driven marketing tools and strategies.
• Understanding of GEO and AI search optimization.
• Creative mindset with a data-driven approach.
• Ability to identify trends and convert insights into actionable marketing strategies.
• Strong organizational and project management skills.
• Ability to work collaboratively in a fast-paced environment.

Job Types

Full-time, Permanent

Benefits

• Flexible schedule
• Health insurance

Work Location

In person

Mail us on: [e-mail]

Call us on: [phone]