Digital Marketing Executive

Terasol Technologies Pvt. Ltd.; Gurgaon; On-site; INR 400,000 - 600,000; Full time

Job summary

A leading technology services provider in India is looking for a dynamic Digital Marketing Executive. This role involves planning and executing digital marketing campaigns across various platforms to boost brand visibility and engagement. The ideal candidate should hold a Bachelor's degree in Marketing or related fields and possess strong hands-on experience in digital marketing concepts, analytics, and tools like Google Ads and SEO strategies. Join us to drive impactful marketing initiatives.

Qualifications

• Strong hands-on experience in digital marketing across multiple platforms.
• Understanding of digital marketing concepts and best practices.
• Ability to analyze performance and suggest improvements.

Responsibilities

• Plan, execute, and manage digital marketing campaigns across various platforms.
• Create engaging content for brand awareness and audience engagement.
• Develop effective SEO strategies to improve traffic and rankings.

Skills

Digital Marketing

SEO

PPC

Content Creation

Social Media Marketing

Email Marketing

Analytics

Education

Bachelor’s degree in Marketing, Communications, Business

Tools

Google Analytics

Google Search Console

Google Ads

Facebook Ads Manager

WordPress

Canva

Adobe Creative Suite

Job description

Overview

We are seeking a dynamic and results-oriented Digital Marketing Executive with strong hands-on experience across multiple digital platforms. The ideal candidate will be responsible for planning, executing, and optimizing digital marketing initiatives to increase brand visibility, engagement, and conversions.

Key Responsibilities

• Plan, execute, and manage digital marketing campaigns across PPC, SEO, Email Marketing, and Social Media platforms (Facebook, Instagram, LinkedIn, YouTube).
• Create, schedule, and publish engaging content to drive brand awareness and audience engagement.
• Manage and update product listings on e-commerce platforms.
• Maintain, update, and optimize company websites using WordPress and Elementor Pro.
• Collaborate with internal teams to create content for websites, blogs, articles, videos, social media, and marketing campaigns.
• Develop and implement effective SEO strategies to improve organic traffic and search engine rankings.
• Design basic creatives and video content using Canva or Adobe Creative Suite.
• Monitor, analyze, and report campaign performance using analytics tools; suggest improvements based on insights.
• Stay updated with digital marketing trends, tools, algorithm changes, and industry best practices.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• Strong understanding of digital marketing concepts and best practices.
• Hands-on experience with Google Analytics, Google Search Console, Google Ads, and Facebook Ads Manager.