Growth Marketing Specialist

InIT Solutions Pvt Ltd,Kochi; Ernakulam; On-site; INR 600,000 - 1,200,000; Full time

Job summary

InIT Solutions Pvt Ltd in Kochi seeks a creative Digital Marketing Professional to own strategy, content creation, campaigns, lead generation, brand building, and performance analysis for two technology products.

You will plan monthly and quarterly campaigns, manage social channels, produce content in English and Malayalam, run Meta and Google ads, and measure ROI with analytics tools. Independent ownership and measurable growth are essential.

Qualifications

• 3–5+ years of hands-on digital marketing experience, preferably in SaaS, technology products, mobile apps, or consumer platforms.
• Proven experience in generating B2B leads and managing B2C growth campaigns.
• Strong working knowledge of Meta Ads, Google Ads, SEO, content marketing, and social media algorithms.
• Ability to independently create professional graphics, reels, and marketing content.
• Proficiency in English and Malayalam is preferred.

Responsibilities

• Plan and execute monthly and quarterly digital marketing plans.
• Manage LinkedIn, Facebook, Instagram, YouTube, and other relevant digital platforms.
• Develop landing pages, lead magnets, remarketing campaigns, and conversion funnels.
• Coordinate with the sales team to track lead quality, conversions, and campaign ROI.
• Develop brand stories and product awareness campaigns.

Skills

Meta Ads

Google Ads

SEO

Content Marketing

Analytics

English

Malayalam

Graphic Content Creation

Tools

Canva

GA4

Meta Business Suite

Video Editing

AI tools

Job description

Are you a digital marketer who can turn ideas into campaigns, campaigns into leads, and leads into measurable business growth?

We are looking for a creative, independent, and result-oriented Digital Marketing Professional who can take complete ownership of our digital marketing activities — from strategy and content creation to campaign execution, lead generation, brand building, and performance analysis.

This is not just a social media posting job. We are looking for someone who can think like a strategist, create like a storyteller, and execute like an entrepreneur.

Your Mission

You will be responsible for driving the digital growth of two technology products with distinct audiences:

• B2B Marketing: Generate qualified leads, build relationships with decision-makers, and drive software enquiries, demonstrations, and sales opportunities.
• B2C Marketing: Build a strong consumer brand, increase mobile app downloads, attract active users, improve engagement, and grow daily transactions.
• Independently develop and execute monthly and quarterly digital marketing plans.
• Plan campaigns based on business objectives, target audiences, festivals, industry trends, and market opportunities.
• Own the complete digital marketing calendar, from concept to execution.
• Identify new growth channels and experiment with innovative marketing strategies.

2. Social Media Management & Content Creation

• Manage LinkedIn, Facebook, Instagram, YouTube, and other relevant digital platforms.
• Create engaging posts, reels, short videos, carousels, graphics, and promotional content.
• Develop compelling brand stories, customer success stories, testimonials, and product awareness campaigns.
• Write effective captions, advertisements, and marketing copy in English and Malayalam.
• Use Canva, AI tools, and video editing applications to independently produce professional content.
• Plan and execute targeted lead-generation campaigns.
• Run and optimize Meta Ads and Google Ads.
• Generate qualified enquiries from organizations and institutional decision-makers.
• Develop landing pages, lead magnets, remarketing campaigns, and conversion funnels.
• Coordinate with the sales team to track lead quality, conversions, and campaign ROI.

4. Brand Building & Consumer Growth

• Build brand awareness, trust, and engagement among consumers.
• Develop strategies to increase mobile app installations, registrations, and active users.
• Plan campaigns that encourage repeat usage and higher daily transactions.
• Execute festival-based, seasonal, referral, influencer, and community marketing campaigns.
• Improve app store visibility through ASO and digital discovery strategies.

5. Performance Marketing & Analytics

• Manage advertising budgets efficiently and maximize returns.
• Track leads, cost per lead, customer acquisition cost, conversion rates, app installs, and campaign performance.
• Use GA4, Meta Business Suite, Google Ads, and other analytics tools.
• Prepare weekly and monthly performance reports with actionable recommendations.

6. Complete Marketing Ownership

• Independently handle strategy, creative production, publishing, advertising, optimization, and reporting.
• Coordinate directly with management, sales, product, and technical teams.
• Maintain consistency in branding and communication.
• Take responsibility for achieving measurable marketing outcomes without depending on external agencies.
• 3–5+ years of hands-on digital marketing experience, preferably in SaaS, technology products, mobile apps, or consumer platforms.
• Proven experience in generating B2B leads and managing B2C growth campaigns.
• Strong working knowledge of Meta Ads, Google Ads, SEO, content marketing, and social media algorithms.
• Ability to independently create professional graphics, reels, and marketing content.
• Experience in mobile app marketing, ASO, and performance marketing is an advantage.
• Excellent communication, creative thinking, and analytical skills.
• Proficiency in English and Malayalam is preferred.
• Most importantly, someone who takes ownership, learns quickly, experiments confidently, and delivers results.

Are you a digital marketer who can turn ideas into campaigns, campaigns into leads, and leads into measurable business growth?

We are looking for a creative, independent, and result-oriented Digital Marketing Professional who can take complete ownership of our digital marketing activities — from strategy and content creation to campaign execution, lead generation, brand building, and performance analysis.

This is not just a social media posting job. We are looking for someone who can think like a strategist, create like a storyteller, and execute like an entrepreneur.

Your Mission

You will be responsible for driving the digital growth of two technology products with distinct audiences:

• B2B Marketing: Generate qualified leads, build relationships with decision-makers, and drive software enquiries, demonstrations, and sales opportunities.
• B2C Marketing: Build a strong consumer brand, increase mobile app downloads, attract active users, improve engagement, and grow daily transactions.

Key Responsibilities

1. Digital Marketing Strategy & Planning

• Independently develop and execute monthly and quarterly digital marketing plans.
• Plan campaigns based on business objectives, target audiences, festivals, industry trends, and market opportunities.
• Own the complete digital marketing calendar, from concept to execution.
• Identify new growth channels and experiment with innovative marketing strategies.

2. Social Media Management & Content Creation

• Manage LinkedIn, Facebook, Instagram, YouTube, and other relevant digital platforms.
• Create engaging posts, reels, short videos, carousels, graphics, and promotional content.
• Develop compelling brand stories, customer success stories, testimonials, and product awareness campaigns.
• Write effective captions, advertisements, and marketing copy in English and Malayalam.
• Use Canva, AI tools, and video editing applications to independently produce professional content.
• Plan and execute targeted lead-generation campaigns.
• Run and optimize Meta Ads and Google Ads.
• Generate qualified enquiries from organizations and institutional decision-makers.
• Develop landing pages, lead magnets, remarketing campaigns, and conversion funnels.
• Coordinate with the sales team to track lead quality, conversions, and campaign ROI.

3. Lead Generation & B2B Marketing

• Plan and execute targeted lead-generation campaigns.
• Run and optimize Meta Ads and Google Ads.
• Generate qualified enquiries from organizations and institutional decision-makers.
• Develop landing pages, lead magnets, remarketing campaigns, and conversion funnels.
• Coordinate with the sales team to track lead quality, conversions, and campaign ROI.

4. Brand Building & Consumer Growth

• Build brand awareness, trust, and engagement among consumers.
• Develop strategies to increase mobile app installations, registrations, and active users.
• Plan campaigns that encourage repeat usage and higher daily transactions.
• Execute festival-based, seasonal, referral, influencer, and community marketing campaigns.
• Improve app store visibility through ASO and digital discovery strategies.

5. Performance Marketing & Analytics

• Manage advertising budgets efficiently and maximize returns.
• Track leads, cost per lead, customer acquisition cost, conversion rates, app installs, and campaign performance.
• Use GA4, Meta Business Suite, Google Ads, and other analytics tools.
• Prepare weekly and monthly performance reports with actionable recommendations.

6. Complete Marketing Ownership

• Independently handle strategy, creative production, publishing, advertising, optimization, and reporting.
• Coordinate directly with management, sales, product, and technical teams.
• Maintain consistency in branding and communication.
• Take responsibility for achieving measurable marketing outcomes without depending on external agencies.

Who We're Looking For

• 3–5+ years of hands-on digital marketing experience, preferably in SaaS, technology products, mobile apps, or consumer platforms.
• Proven experience in generating B2B leads and managing B2C growth campaigns.
• Strong working knowledge of Meta Ads, Google Ads, SEO, content marketing, and social media algorithms.
• Ability to independently create professional graphics, reels, and marketing content.
• Experience in mobile app marketing, ASO, and performance marketing is an advantage.
• Excellent communication, creative thinking, and analytical skills.
• Proficiency in English and Malayalam is preferred.
• Most importantly, someone who takes ownership, learns quickly, experiments confidently, and delivers results.

What Makes This Opportunity Different?

This is an opportunity to build brands, not merely manage social media accounts.

You will have the freedom to bring your ideas to life, experiment with new approaches, work closely with decision-makers, and directly influence business growth.

Your success will be measured not by the number of posts published, but by the awareness created, quality leads generated, users acquired, and business growth achieved.

We value initiative, creativity, accountability, and measurable performance.

If you have been waiting for an opportunity to own the entire digital marketing function and demonstrate what you are truly capable of, we would love to meet you.