Digital Marketing Executive

Hakuna Matata Solutions; Chennai District; On-site; INR 400,000 - 600,000; Full time

Job summary

Hakuna Matata Solutions is seeking a results-driven Digital Marketing Executive with 2–3 years of experience in SEO, content creation, and analytics. Located in Sholinganallur, Chennai, the ideal candidate will optimize website content for search engines and enhance overall digital performance.

Key responsibilities include conducting keyword research, creating SEO-friendly content, and generating performance reports using Google Analytics. Strong SEO knowledge and excellent writing skills are essential for success in this role.

Qualifications

• 2–3 years of experience in digital marketing, focusing on SEO and content creation.
• Strong understanding of analytics tools for performance tracking.
• Ability to optimize content for SEO and voice search.

Responsibilities

• Perform keyword research and competitor analysis.
• Create and optimize SEO-friendly content for various platforms.
• Monitor and report on SEO performance metrics.

Skills

SEO (On-page & Off-page)

Google Analytics (GA4)

Answer Engine Optimization (AEO)

Content writing and editing

Keyword research tools (Ahrefs, SEMrush, Ubersuggest)

Basic HTML and schema markup

Tools

Google Analytics

Google Search Console

WordPress

Job description

Job Summary

We are looking for a results-driven Digital Marketing Executive with 2–3 years of hands‑on experience in SEO, content creation, analytics, and performance optimization. The ideal candidate should be data‑oriented, content‑savvy, and up to date with search engine and answer engine trends.

Job Title: Digital Marketing Executive

Experience: 2–3 Years

Location: Sholinganallur, Chennai

Employment Type: Full-time

Key Responsibilities

SEO (On-page & Off-page)

• Perform keyword research, competitor analysis, and search intent mapping
• Optimize website pages (meta tags, headings, internal linking, schema markup)
• Handle off‑page SEO activities: backlinks, guest posts, directory submissions
• Monitor rankings, traffic, and SEO performance

Answer Engine Optimization (AEO)

• Optimize content for featured snippets, FAQs, voice search, and AI‑driven search results
• Structure content using schema, Q&A formats, and conversational keywords
• Improve content visibility in Google snippets and AI answer engines

Content Writing & Optimization

• Create SEO‑friendly content: blogs, landing pages, website copy, FAQs
• Optimize existing content for SEO and AEO performance
• Ensure content aligns with brand voice and business goals

Analytics & Reporting

• Track and analyze performance using Google Analytics (GA4) and Search Console
• Generate weekly/monthly reports on traffic, conversions, and keyword performance
• Provide actionable insights based on data

Collaboration & Strategy

• Work with design and development teams for SEO implementation
• Stay updated with latest SEO, AEO, and Google algorithm changes

Required Skills

• Strong knowledge of SEO (On‑page & Off‑page)
• Hands‑on experience with Google Analytics (GA4) and Google Search Console
• Understanding of Answer Engine Optimization (AEO) and voice search
• Excellent content writing and editing skills
• Keyword research tools (Ahrefs, SEMrush, Ubersuggest, etc.)
• Basic knowledge of HTML, schema markup, and CMS platforms (WordPress preferred)