Digital Marketing Executive

dydx Labs; Bengaluru; On-site; INR 500,000 - 700,000; Full time

Benefits offered by this job

Competitive salary with performance-based incentives

Direct exposure to working with the founding team

Opportunities for leadership and career progression

Job summary

A leading consulting and development company in Bengaluru is seeking a Digital Marketing Executive to drive online presence and digital initiatives. This role involves managing marketing campaigns, social media channels, and content strategies. The ideal candidate has 1-2 years of experience in performance marketing and thrives in a fast-paced environment. The position offers competitive salary, exposure to leadership, and opportunities for growth.

Qualifications

• 1-2 years of experience in performance marketing and social media management.
• Strong knowledge of PPC, SEO/SEM, paid social, and organic growth strategies.
• Ability to lead content planning and create engaging, high-quality marketing content.

Responsibilities

• Plan, execute, and optimise paid marketing campaigns.
• Develop and implement digital marketing strategies.
• Lead and manage social media channels with engaging content.

Skills

Performance marketing

Social media management

PPC

SEO/SEM

Creative content planning

Analytical skills

Tools

Meta Ads Manager

LinkedIn Ads

Google Analytics

Job description

dydx Labs is a consulting, development, and design company helping businesses embrace digital transformation through technology, design, and strategy. We partner with clients across industries to deliver cutting edge solutions in web development, enterprise systems, data, cloud, and design. At dydx, we don’t just build – we innovate, strategise, and scale with our clients.

About the Role

We are looking for a passionate Digital Marketing Executive to drive dydx Labs’ online presence, lead digital marketing initiatives, and build a strong content and brand strategy. You will be responsible for performance marketing, social media growth, and end-to-end content planning and execution. This role is perfect for someone who thrives in a creative, fast-paced environment and is eager to take ownership of digital growth.

You’ll work closely with our leadership team, giving you the opportunity to directly shape dydx Labs’ brand, communication, and marketing strategy.

Key Responsibilities

• Plan, execute, and optimise paid marketing campaigns (Google Ads, Meta, LinkedIn, etc.).
• Develop and implement digital marketing strategies to increase brand awareness, generate leads, and drive customer acquisition.
• Lead and manage social media channels (LinkedIn, Instagram, Twitter/X, TikTok, etc.) with engaging content and community interaction.
• Create, manage, and execute content plans (blogs, newsletters, case studies, website copy, social posts, campaigns).
• Track, analyse, and report on marketing performance across channels; provide data-driven insights.
• Run A/B tests on ad creatives, landing pages, and content to improve campaign performance.
• Explore and test new growth channels, marketing tools, and trends.
• Collaborate with design and development teams to align campaigns with business objectives.
• Support sales initiatives with targeted marketing campaigns, email outreach, and lead nurturing content.

Requirements

• 1-2 years of experience in performance marketing and social media management.
• Strong knowledge of PPC, SEO/SEM, paid social, and organic growth strategies.
• Ability to lead content planning and create engaging, high-quality marketing content.
• Proficiency with tools such as Meta Ads Manager, LinkedIn Ads, Google Analytics, and scheduling tools.
• Analytical mindset with the ability to turn insights into actionable strategies.
• Creative, proactive, and comfortable working in a fast-paced startup/agency environment.
• Excellent written and verbal communication skills.

What We Offer

• Competitive salary with performance-based incentives.
• Direct exposure to working with the founding team and shaping the company brand.
• A high-growth role with opportunities for leadership, ownership, and career progression.
• Chance to work across diverse industries and innovative digital projects.

Job Details

• Seniority level: Entry level
• Employment type: Full-time
• Job function: Marketing and Sales
• Industries: IT Services and IT Consulting