Digital Marketing Executive

Best Course News; Bengaluru; On-site; INR 400,000 - 700,000; Full time

Benefits offered by this job

Collaborative work environment

Competitive compensation

Long-term career growth

Job summary

A reputed academic institution is seeking a Digital Marketing Executive to enhance brand visibility, engage students, and generate leads through effective digital marketing initiatives. The successful candidate will have 1–3 years' experience and strong analytical skills. Responsibilities include planning and executing campaigns across social media, managing paid advertisements, and monitoring performance. Join a collaborative environment with opportunities for long-term growth in the education sector.

Qualifications

• 1–3 years of hands-on experience in Digital Marketing.
• Excellent communication and coordination skills.
• Analytical mindset with attention to detail.
• Experience in education sector is a plus.

Responsibilities

• Plan, manage, and execute digital marketing campaigns.
• Create and publish engaging content across social media.
• Monitor campaign performance using analytics tools.
• Monitor campaign performance using analytics tools and optimize budgets, targeting, and creatives to improve ROI.
• Prepare detailed performance reports, dashboards, and insights for management.

Skills

Social Media Marketing

Content Management

Paid Advertising (Google Ads, Meta Ads)

Analytics & Performance Tracking

Budget Optimization

Creativity

ROI Analysis

Communication

Collaboration

Creativity

Education

Any Graduate (Marketing, Communications, or related field preferred)

Marketing/Communications

Tools

Google Ads

Meta Ads

Job description

#### Digital Marketing Executive##### Presidency University* Bangalore#### DescriptionAbout the OrganizationPresidency University, established in 2015, is part of the esteemed Presidency Group of Institutions. The university focuses on innovation-driven, research-oriented, and industry-aligned education. With a strong emphasis on experiential learning and interdisciplinary curriculum, Presidency University aims to create future-ready professionals.Job OverviewWe are seeking a results-driven Digital Marketing Executive to plan, execute, and optimize digital marketing initiatives that enhance brand visibility, student engagement, and lead generation. The ideal candidate will have hands-on experience across paid and organic digital channels and strong analytical skills to drive ROI-focused campaigns.Key ResponsibilitiesPlan, manage, and execute digital marketing campaigns across social media, search, display, and other digital platformsCreate, schedule, and publish engaging content across social media channelsManage and optimize paid media campaigns (Google Ads, Meta/Facebook & Instagram Ads, etc.)Monitor campaign performance using analytics tools and optimize budgets, targeting, and creatives to improve ROIAnalyze audience behavior, market trends, and competitor activitiesCoordinate with design and content teams to ensure timely delivery of creativesPrepare detailed performance reports, dashboards, and insights for managementEnsure brand consistency across all digital platforms and communication channelsRequired Skills & QualificationsEducationAny Graduate (Marketing, Communications, or related field preferred)Experience1–3 years of hands-on experience in Digital MarketingTechnical SkillsSocial Media Marketing & Content ManagementPaid Advertising (Google Ads, Meta Ads)Digital Campaign Planning & ExecutionAnalytics & Performance TrackingBudget Optimization & ROI AnalysisSoft SkillsStrong communication and coordination skillsAnalytical mindset with attention to detailAbility to work collaboratively across teamsCreativity with data-driven decision-makingWhat We OfferOpportunity to work with a reputed academic institutionExposure to large-scale digital campaigns in the education sectorCollaborative and growth-oriented work environmentCompetitive compensation and long-term career growth#### Role and Responsibilities* Key Responsibilities Plan, manage, and execute digital marketing campaigns across social media, search, display, and other digital platforms Create, schedule, and publish engaging content across social media channels Manage and optimize paid media campaigns (Google Ads, Meta/Facebook & Instagram Ads, etc.) Monitor campaign performance using analytics tools and optimize budgets, targeting, and creatives to improve ROI Analyze audience behavior, market trends, and competitor activities Coordinate with design and content teams to ensure timely delivery of creatives Prepare detailed performance reports, dashboards, and insights for management Ensure brand consistency across all digital platforms and communication channels| Designation | : | Digital Marketing Executive || Work experience | : | 0 - 1 |### Skills: