Digital Marketing Director

Zycus; Mumbai; On-site; INR 4,200,000 - 6,200,000; Full time

Job summary

Zycus is seeking an agentic AI-native digital marketer to lead our digital marketing function from Mumbai. This hands-on role demands building and deploying AI agents to automate SEO audits, content workflows, and reporting, while owning AEO and GEO strategies to improve visibility in AI-powered searches.

You will manage the Martech stack, drive organic and paid pipeline, and collaborate with GTM, inside sales, and product marketing to align campaigns with business goals.

Qualifications

• 10-12 years of experience in digital marketing.
• Technical BE in Computer Science/IT; MBA preferred.
• Hands-on with agentic AI: building/deploying AI agents and automations.
• Experience in B2B SaaS or Enterprise software marketing is a strong plus.

Responsibilities

• Lead digital marketing across web, SEO, marketing automation, and paid/organic channels.
• Design, implement, and optimize agentic AI workflows and AI-driven SEO/content processes.
• Own AEO & GEO strategies to improve AI-powered visibility and generative search results.
• Manage Martech stack and align campaigns with pipeline and revenue goals.
• Collaborate with GTM, inside sales, and product marketing to drive engagement.

Skills

Digital marketing

SEO

Website management

Automation/Martech

Analytics

AI tools

Team leadership

Education

BE in Computer Science/IT

MBA preferred

Tools

WordPress

SEMrush

Screaming Frog

GA4

Marketo/Salesforce/HubSpot

Job description

Zycus is looking for an agentic AI-native digital marketer to lead our digital marketing function across web, SEO, marketing automation, and performance. This is a hands-on lead role for someone who doesn't just use AI tools, but thinks and operates in an agentic-first way-building your own AI agents, automating workflows end-to-end, and using agentic AI as the default operating model, not a bolt-on. You will own the digital roadmap, manage the Martech stack, and be directly accountable for the organic and paid pipeline you generate, working closely with GTM, inside sales, and product marketing.

The ideal candidate is an agentic AI-native digital marketer: someone who is comfortable building, configuring, and deploying their own AI agents (using tools such as n8n, Zapier, Make, custom GPTs, or similar) to automate SEO audits, content workflows, campaign QA, and reporting—and who has a working understanding of AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization), ensuring Zycus' content and website are optimized for visibility in AI-powered answer engines and generative search experiences (ChatGPT, Perplexity, Google AI Overviews, etc.), not just traditional search.

Key Responsibilities

Agentic AI, AEO & GEO

• Design, build, and deploy custom AI agents and automated workflows (e.g., using n8n, Zapier, Make, custom GPTs/Claude agents, or similar tooling) to automate SEO audits, content briefs, campaign QA, lead scoring, and reporting - reducing manual effort across the function.
• Identify high-impact use cases of where agentic AI can replace or augment manual digital marketing workflows, and drive adoption of these tools as standard operating practice.
• Own AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization) strategy, ensuring Zycus' website and content are structured, cited, and optimized to appear in AI-powered answer engines and generative search experiences (ChatGPT, Perplexity, Google AI Overviews, Gemini, etc.), in addition to traditional SEO.
• Continuously test and refine content structure, schema markup, entity optimization, and citation-worthiness to improve visibility and share of voice within AI-generated answers.
• Stay ahead of agentic AI capabilities, AEO/GEO best practices, and emerging AI-search behavior, keeping Zycus ahead of the shift from traditional SERPs to AI-mediated discovery.
• Define and execute strategic digital marketing initiatives across organic, paid, and owned channels, aligning execution to pipeline and revenue goals.
• Own end-to-end the website, blog, and corporate digital assets to ensure brand consistency, technical excellence, and performance optimization.
• Collaborate closely with GTM, inside sales, and product marketing leadership to align campaigns with business goals and drive account engagement.

SEO & Website Management

• Lead technical SEO, content SEO, and on-page/off-page optimization to drive organic growth, qualified traffic, and conversions.
• Use modern tools and AI-powered solutions to audit, monitor, and continuously improve SEO performance.
• Oversee conversion rate optimization (CRO) and A/B testing programs across the website to enhance user journeys and improve lead quality.
• Own and continuously optimize marketing automation and CRM workflows to ensure seamless nurturing, tracking, scoring, and lead lifecycle management.
• Use AI tools and behavioral data to optimize segmentation, personalization, and campaign automation.
• Continuously assess and evolve the Martech stack - evaluating additions, integrations, and improvements and build the business case for new investments to leadership.

Demand Generation & Campaign Management

• Plan and execute targeted ABM campaigns in collaboration with GTM and product marketing teams.
• Leverage intent data, AI insights, and behavioral signals to improve targeting and messaging.
• Own digital advertising performance (Google, LinkedIn, Display) through data-led iteration, with a sharp focus on CAC and pipeline velocity.

Analytics, Insights & Forecasting

• Track and report on KPIs across the funnel - impressions, clicks, MQLs, SQLs, opportunities, and pipeline and translate them into a narrative for leadership.
• Conduct rigorous A/B and multivariate testing to continuously improve performance.
• Use analytics, attribution modeling, and forecasting to maximize ROI, justify spend, and inform quarterly and annual planning.

Expertise and Qualifications

• 10-12 years of experience in digital marketing, with strong expertise in website management, SEO, automation, and analytics.
• Ideally BE in Computer Science / IT or a technical field.
• MBA preferred but not mandatory.
• Technically proficient in CMS platforms (e.g., WordPress), SEO tools (e.g., SEMrush, Screaming Frog, GA4), and Martech tools (e.g., Marketo, Salesforce, HubSpot).
• Deep understanding of AI tools and their application in digital marketing (e.g., ChatGPT, Jasper, Clearbit, Mutiny, etc.).
• Proven ability to build and deploy own AI agents and automated workflows using tools such as n8n, Zapier, Make, custom GPTs, or comparable platforms - this is a hands‑on requirement, not just familiarity with AI tools.
• Strong working knowledge of AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization), including how content structure, schema, and citations influence visibility in AI-powered answer engines and generative search results.
• Highly analytical with a growth‑hacker mindset - comfortable using data to drive hypotheses, decisions, and improvements.
• Ability to think strategically and execute hands‑on when needed.
• Experience in B2B SaaS or Enterprise software marketing is a strong plus.

Why Should You Join Us?

Five Reasons Why You Should Join Zycus

• Cloud Product Company: We are a Cloud SaaS Company and our products are created using the latest technologies like ML and AI. Our UI is in Angular JS and we are developing our mobile apps using React.
• A Market Leader: Zycus is recognized by Gartner (world's leading market research analyst) as a Leader in Procurement Software Suites.
• Move between Roles: We believe that change leads to growth and therefore we allow our employees to shift careers and move to different roles and functions within the organization.
• Get a Global Exposure: You get to work and deal with our global customers.
• Create an Impact: Zycus gives you the environment to create an impact on the product and transform your ideas into reality. Even our junior engineers get the opportunity to work on different product features.

About Us

Zycus is a pioneer in Cognitive Procurement software and has been a trusted partner of choice for large global enterprises for two decades. Zycus has been consistently recognized by Gartner, Forrester, and other analysts for its Source to Pay integrated suite.

Zycus powers its S2P software with the revolutionary Merlin AI Suite. Merlin AI takes over the tactical tasks and empowers procurement and AP officers to focus on strategic projects; offers data-driven actionable insights for quicker and smarter decisions, and its conversational AI offers a B2C type user-experience to the end‑users.

Zycus helps enterprises drive real savings, reduce risks, and boost compliance, and its seamless, intuitive, and easy-to-use user interface ensures high adoption and value across the organization.