Digital Marketing Associate - PropInfinity

Zoho; Hyderabad; On-site; INR 400,000 - 700,000; Full time

Job summary

PropInfinity is seeking a dynamic Growth & Performance Marketing Specialist to lead our digital marketing initiatives across multiple channels. You will drive brand visibility, customer acquisition, and revenue growth through data-informed strategies.

The ideal candidate is proficient in performance marketing, SEO, content creation, video production, and CRM-driven outreach—leveraging tools like Google Ads, Meta Ads, WhatsApp Marketing, and YouTube to maximize engagement and conversions.

Qualifications

• Proven experience in performance marketing, SEO, and digital content creation.
• Expertise in Google Ads, Meta Ads, YouTube, and WhatsApp Business platforms.
• Strong understanding of video editing, social media content design, and Reels optimization.
• Experience with CRM tools and automated messaging workflows.
• Proficiency in analytics tools (e.g., Google Analytics, Meta Pixel, UTM tracking).

Responsibilities

• Develop, execute, and optimize performance marketing campaigns across Google Ads, Meta Ads, and other digital platforms.
• Drive organic growth through advanced SEO strategies, technical optimization, and content planning.
• Create high-impact content and video assets for social media, including Reels, posters, and YouTube videos.
• Manage and scale YouTube channel growth through strategic content, SEO, and audience engagement.
• Implement and manage CRM and WhatsApp marketing campaigns to nurture leads and boost retention.
• Analyze campaign performance using KPIs and analytics tools, delivering actionable insights for continuous improvement.
• Collaborate cross-functionally to align marketing strategies with sales and product goals.

Skills

Performance marketing

SEO

Content creation

Video editing

Campaign optimization

Data analytics

Cross-channel marketing

Tools

Google Ads

Meta Ads

YouTube

WhatsApp Marketing

CRM tools

Google Analytics

Meta Pixel

UTM tracking

Job description

Digital Marketing Associate - PropInfinity

We are seeking a dynamic and results-driven Growth & Performance Marketing Specialist to lead our digital marketing initiatives across multiple channels. This role is pivotal in driving brand visibility, customer acquisition, and revenue growth through data-informed strategies. The ideal candidate will be proficient in performance marketing, SEO, content creation, video production, and CRM-driven outreach—leveraging tools like Google Ads, Meta Ads, WhatsApp Marketing, and YouTube to maximize engagement and conversion. You will play a key role in shaping our digital presence, optimizing campaigns for scalability, and ensuring seamless alignment between marketing efforts and business objectives.

Responsibilities:

• Develop, execute, and optimize performance marketing campaigns across Google Ads, Meta Ads, and other digital platforms.
  
• Drive organic growth through advanced SEO strategies, technical optimization, and content planning.
  
• Create high-impact content and video assets for social media, including Reels, posters, and YouTube videos.
  
• Manage and scale YouTube channel growth through strategic content, SEO, and audience engagement.
  
• Implement and manage CRM and WhatsApp marketing campaigns to nurture leads and boost retention.
  
• Analyze campaign performance using KPIs and analytics tools, delivering actionable insights for continuous improvement.
  
• Collaborate cross-functionally to align marketing strategies with sales and product goals.
  

Requirements

Requirements:

• Proven experience in performance marketing, SEO, and digital content creation.
  
• Expertise in Google Ads, Meta Ads, YouTube, and WhatsApp Business platforms.
  
• Strong understanding of video editing, social media content design, and Reels optimization.
  
• Experience with CRM tools and automated messaging workflows.
  
• Proficiency in analytics tools (e.g., Google Analytics, Meta Pixel, UTM tracking).
  
• Data-driven mindset with the ability to interpret metrics and optimize campaigns.
  
• Ability to manage multiple projects simultaneously with a focus on results and efficiency.