Digital Marketing Associate

HB+

Khordha

On-site

INR 300,000 - 400,000

Full time

10 days ago

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Benefits offered by this job

Annual Leaves

Health Insurance (Optional)

Complimentary online workout/membersh

Studio access

Job summary

HB+ is seeking a hands-on digital marketer to drive measurable growth across search, paid, and social channels from planning to execution and reporting. You will leverage AI tools to accelerate ideation, testing, and automation, directly impacting leads, revenue, and brand visibility.

You’ll manage SEO, Google Ads, and Meta Ads campaigns, coordinate with content/design teams, and deliver clear performance insights to senior management.

Qualifications

Bachelor's or Master’s degree in Marketing, Communications, Business, or related field.
3–4 years hands-on experience in digital marketing roles.
Proven experience running Google Ads and Meta Ads campaigns on real budgets.

Responsibilities

Drive growth across search, paid and social channels from planning to reporting.
Manage campaigns end-to-end and optimize for CPL, CPA and ROAS.
Coordinate with design/content teams for ad creatives and social calendars.
Use AI tools to ideate content, test variations and automate workflows.
Set up and monitor conversions tracking (GA4, GTM, Meta Pixel).
Prepare weekly/monthly performance reports with insights and next steps.

Skills

Digital marketing

SEO fundamentals

Google Ads

Meta Ads

GA4 & GTM

Analytics & reporting

Ad copy writing

AI tools in marketing

Education

Bachelor's or Master's degree in Marketing/Communications/Business

Tools

GA4

Google Tag Manager

Google Search Console

AI design/marketing tools

Job description

Company Profile:

HB+ is more than a health and wellness brand—it’s a movement to make fitness fun, inclusive, and transformative. Founded by Subhadeep (“Happy Boy”) and Selina, HB+ has been redefining fitness for over four years. We’ve moved beyond traditional ideals like abs and zero-figures, focusing instead on personalized health journeys that include strength, agility, flexibility, self-defense, and mental well-being.

Our philosophy is simple: True health is a balance of body, mind, and gut. We’ve built a flexible, 24/7 online ecosystem that empowers busy professionals to prioritize their health without sacrificing their schedules. Whether it’s live-guided workouts, nutrition advice, or mental health support, HB+ is committed to helping people lead healthier, happier lives.

Now, we’ve taken the next step with HOP (An HB+ Studio)—our first physical space where our online values come to life. HOP will be a hub for innovation, community, and creating a lifestyle that inspires people to prioritize their well-being.

Fun fact: The “+” in HB+ represents our belief that fitness goes beyond physical health. It’s about mental clarity, emotional stability, and gut health—all combining to create holistic happiness. It is also inspired from the red cross symbol signifying health care and health aid.

Why Join Us?

At HB+, we are looking for growth-oriented individuals who thrive on challenges and see opportunities in problems. If you believe in creating solutions, contributing meaningfully to teams, and constantly evolving, we want you on our journey.

Here, you’ll be part of a culture that values innovation, teamwork, and personal development. HB+ isn’t just about fitness—it’s about creating impact, whether it’s for our clients, our team, or the communities we touch.

Number of Vacancy: 01

Experience Level: 3- 4 Years

Salary: 3 Lakhs - 4 Lakhs P.A.

Employment Type: Full-Time Work from Office

Location: Bhubaneswar, Odisha

Device Requirements: Own Laptop

Job Summary:

We’re looking for a hands-on digital marketer who can drive measurable growth across search, paid and social channels. You’ll manage campaigns end to end, helping the team from planning and execution to reporting and optimization, and use AI tools to work faster and smarter. This is a high-ownership role where your work directly affects leads, revenue and brand visibility.

Roles and responsibilities:

SEO

Conduct keyword research, on-page optimization and basic technical SEO audits
Plan and publish SEO-driven content in coordination with the content team
Track rankings, organic traffic and conversions using GA4 and Search Console
Support link-building and off-page efforts

Google Ads

Plan, launch and optimize Search, Display and YouTube campaigns
Manage budgets, bids, keywords, ad copy and landing page alignment
Improve CPL, CPA and ROAS through continuous testing

Meta Ads and social media performance

Run and optimize paid campaigns on Facebook and Instagram, including audience targeting and creative testing
Coordinate with design and content on ad creatives and social calendars
Analyze organic and paid social performance and recommend improvements

AI and automation

Use AI tools (such as ChatGPT/Claude, Gemini and AI design or video tools) for content ideation, ad copy variations, research and reporting
Identify and implement AI-driven workflows to improve team efficiency
Stay current with AI developments in search (e.g., AI Overviews) and advertising

Analytics and reporting

Set up and monitor conversion tracking (GA4, GTM, Meta Pixel)
Prepare weekly and monthly performance reports with clear insights and next steps
Run A/B tests on ads, creatives and landing pages

Qualifications & skills required:

Qualification: Bachelor's or Master's degree in Marketing, Communications, Business, or any domain with relevant experience.
Experience: 3-4 years, hands on experience in social media management, event coordination, client engagement, lead generation or marketing support roles.

Skills:

3-4 years of hands-on experience in digital marketing
Working knowledge of SEO fundamentals (on-page, off-page, technical basics)
Practical experience running Google Ads and Meta Ads campaigns with real budgets
Hands on Experience with GA4, Google Search Console and Google Tag Manager
Strong analytical mindset and comfort with performance metrics (CTR, CPC, CPL, CAC, ROAS)
Good written communication and the ability to write clear ad copy
Practical experience using AI tools in daily marketing work

Personal Traits:

Strong written and verbal communication skills.
Ability to work independently and collaborate with cross-functional teams.
Detail-oriented with excellent organisational and time-management abilities.
A proactive, solutions-oriented mindset.
Adaptable and willing to take on new challenges.
Strong interpersonal skills and the ability to engage with clients and team members alike.
Able to work in a fast-paced environment.
Team player with a positive attitude and strong problem-solving skills.
Ability to unlearn outdated practices and adopt new ones.
Skilled in providing and receiving constructive feedback.

What We Offer:

Annual Leaves
Health Insurance (Optional)
Complimentary health studio/online workout membership
A supportive and energetic work environment
Competitive salary and performance-based incentives
Opportunities for growth and career advancement in the fitness industry

Equal Opportunity Clause:

HaSel Group of Companies provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, sexual orientation, gender identity or expression, or any other characteristic protected by Indian laws.

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