Associate (Digital Marketing)

HB+; Khordha; On-site; INR 400,000 - 650,000; Full time

Benefits offered by this job

Health Insurance (Optional)

Complimentary health studio/online gym

Supportive work environment

Competitive salary & incentives

Growth opportunities in fitness

Job summary

HB+ is seeking a hands-on digital marketer to drive measurable growth across search, paid and social channels. You’ll manage campaigns end to end, helping planning, execution, reporting and optimization, and use AI tools to work faster and smarter.

This high-ownership role directly affects leads, revenue and brand visibility. You will collaborate with content and design teams, stay updated with AI trends, and optimize CPL, CPA and ROAS while delivering measurable results from Bhubaneswar,

Qualifications

• Qualification: Bachelor's or Master's degree in Marketing, Communications, Business, or any domain with relevant experience.
• Experience: 3-4 years, hands on experience in social media management, event coordination, client engagement, lead generation or marketing support roles.

Responsibilities

• SEO: conduct keyword research, on-page optimization and basic technical SEO audits.
• Plan and publish SEO-driven content in coordination with the content team.
• Track rankings, organic traffic and conversions using GA4 and Search Console.
• Support link-building and off-page efforts.
• Google Ads: plan, launch and optimize Search, Display and YouTube campaigns.
• Manage budgets, bids, keywords, ad copy and landing page alignment.
• Improve CPL, CPA and ROAS through testing.
• Meta Ads and social media: run and optimize paid campaigns on Facebook and Instagram.
• Coordinate with design and content on ad creatives and social calendars.
• Analyze organic and paid social performance and recommend improvements.
• AI and automation: use AI tools for ideation, ad copy variations, research and reporting.
• Identify and implement AI-driven workflows to improve team efficiency.
• Stay current with AI developments in search and advertising.
• Analytics and reporting: set up and monitor conversion tracking (GA4, GTM, Meta Pixel).
• Prepare weekly and monthly performance reports with clear insights.
• Run A/B tests on ads, creatives and landing pages.

Skills

Digital marketing

SEO fundamentals

Google Ads

Meta Ads

GA4

Analytics

Ad copywriting

AI tools

Communication skills

Team collaboration

Time management

Problem solving

Education

Bachelor's or Master's degree in Marketing, Communications, Business, or any domain with relevant experience

Tools

GA4

Google Search Console

Google Tag Manager

Meta Ads Manager

Job description

HB+ is more than a health and wellness brand—it’s a movement to make fitness fun, inclusive, and transformative. Founded by Subhadeep (“Happy Boy”) and Selina, HB+ has been redefining fitness for over four years. We’ve moved beyond traditional ideals like abs and zero-figures, focusing instead on personalized health journeys that include strength, agility, flexibility, self-defense, and mental well-being.

Our philosophy is simple: True health is a balance of body, mind, and gut . We’ve built a flexible, 24/7 online ecosystem that empowers busy professionals to prioritize their health without sacrificing their schedules. Whether it’s live-guided workouts, nutrition advice, or mental health support, HB+ is committed to helping people lead healthier, happier lives.

Now, we’ve taken the next step with HOP (An HB+ Studio) —our first physical space where our online values come to life. HOP will be a hub for innovation, community, and creating a lifestyle that inspires people to prioritize their well-being.

Fun fact: The “+” in HB+ represents our belief that fitness goes beyond physical health. It’s about mental clarity, emotional stability, and gut health —all combining to create holistic happiness. It is also inspired from the red cross symbol signifying health care and health aid.

Why Join Us?

At HB+, we are looking for growth-oriented individuals who thrive on challenges and see opportunities in problems. If you believe in creating solutions, contributing meaningfully to teams, and constantly evolving, we want you on our journey.

Here, you’ll be part of a culture that values innovation, teamwork, and personal development. HB+ isn’t just about fitness—it’s about creating impact, whether it’s for our clients, our team, or the communities we touch.

Number of Vacancy: 01

Experience Level: 3- 4 Years

Employment Type: Full-Time Work from Office

Location: Bhubaneswar, Odisha

Device Requirements: Own Laptop

Job Summary:

We’re looking for a hands-on digital marketer who can drive measurable growth across search, paid and social channels. You’ll manage campaigns end to end, helping the team from planning and execution to reporting and optimization, and use AI tools to work faster and smarter. This is a high-ownership role where your work directly affects leads, revenue and brand visibility.

Roles and responsibilities:

• SEO
• Conduct keyword research, on-page optimization and basic technical SEO audits
• Plan and publish SEO-driven content in coordination with the content team
• Track rankings, organic traffic and conversions using GA4 and Search Console
• Support link-building and off-page efforts
• Google Ads
• Plan, launch and optimize Search, Display and YouTube campaigns
• Manage budgets, bids, keywords, ad copy and landing page alignment
• Improve CPL, CPA and ROAS through continuous testing
• Meta Ads and social media performance
• Run and optimize paid campaigns on Facebook and Instagram, including audience targeting and creative testing
• Coordinate with design and content on ad creatives and social calendars
• Analyze organic and paid social performance and recommend improvements
• AI and automation
• Use AI tools (such as ChatGPT/Claude, Gemini and AI design or video tools) for content ideation, ad copy variations, research and reporting
• Identify and implement AI-driven workflows to improve team efficiency
• Stay current with AI developments in search (e.g., AI Overviews) and advertising
• Analytics and reporting
• Set up and monitor conversion tracking (GA4, GTM, Meta Pixel)
• Prepare weekly and monthly performance reports with clear insights and next steps
• Run A/B tests on ads, creatives and landing pages

Qualifications & skills required:

• Qualification: Bachelor's or Master's degree in Marketing, Communications, Business, or any domain with relevant experience.
• Experience: 3-4 years, hands on experience in social media management, event coordination, client engagement, lead generation or marketing support roles.

Skills:

• 3-4 years of hands-on experience in digital marketing
• Working knowledge of SEO fundamentals (on-page, off-page, technical basics)
• Practical experience running Google Ads and Meta Ads campaigns with real budgets
• Hands on Experience with GA4, Google Search Console and Google Tag Manager
• Strong analytical mindset and comfort with performance metrics (CTR, CPC, CPL, CAC, ROAS)
• Good written communication and the ability to write clear ad copy
• Practical experience using AI tools in daily marketing work
• Strong written and verbal communication skills.
• Ability to work independently and collaborate with cross-functional teams.
• Detail-oriented with excellent organisational and time-management abilities.
• A proactive, solutions-oriented mindset.
• Adaptable and willing to take on new challenges.
• Strong interpersonal skills and the ability to engage with clients and team members alike.
• Able to work in a fast-paced environment.
• Team player with a positive attitude and strong problem-solving skills.
• Ability to unlearn outdated practices and adopt new ones.
• Skilled in providing and receiving constructive feedback.

What We Offer:

• Health Insurance (Optional)
• Complimentary health studio/online workout membership
• A supportive and energetic work environment
• Competitive salary and performance-based incentives
• Opportunities for growth and career advancement in the fitness industry

Equal Opportunity Clause:

HaSel Group of Companies provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, sexual orientation, gender identity or expression, or any other characteristic protected by Indian laws.

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