Digital Marketing and lead Generation Executive

Shako Flexipack; Mumbai; On-site; INR 600,000 - 900,000; Full time

Job summary

Shako Flexipack is seeking a highly motivated Digital Business Development & Customer Acquisition Manager to drive new B2B customer acquisition through digital channels and transform prospects into qualified sales meetings.

You will independently research target companies, identify decision-makers, approach them via LinkedIn, email, and phone, and arrange meetings for the sales team. The focus is on customer acquisition and pipeline generation.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Commerce, or Communications.
• 2–5 years of experience in B2B digital marketing, lead generation, or inside sales.
• Experience in manufacturing, packaging or FMCG is preferred.
• Proficient in LinkedIn prospecting and email outreach; strong English communication.

Responsibilities

• Identify target accounts in FMCG, food, beverage, dairy, snacks, and related sectors.
• Map decision-makers and build engagement through LinkedIn, email, and phone.
• Generate qualified sales meetings for the sales team and nurture prospects.

Skills

LinkedIn prospecting

Email outreach

Lead generation

Inside sales

B2B sales

English communication

Education

Bachelor's degree in Marketing / Business Administration / Commerce

Job description

Role Objective

We are looking for a highly result-oriented Digital Business Development & Customer Acquisition Manager who will be responsible for generating new B2B customers through digital channels and converting prospects into qualified sales meetings.

The person will independently research target companies, identify decision-makers, approach them through LinkedIn, email and telephone, generate interest in our flexible packaging solutions and arrange meetings for the sales team.

The core responsibility is customer acquisition and sales pipeline generation.

Responsibilities

Target Account Identification

• Identify companies that purchase flexible packaging products.
• Build target lists across FMCG, food, beverage, dairy, snacks, confectionery, personal care, pharma, pet food, chemicals and other relevant sectors.
• Research company size, products, packaging formats, manufacturing locations and potential packaging requirements.
• Identify companies currently using packaging formats that match our capabilities.

Decision-Maker Mapping

Preferred candidate profile

• Bachelors degree in Marketing, Business Administration, Commerce, Communications or a related field.
• 2–5 years of experience in B2B digital marketing, lead generation, inside sales, business development or sales development.
• Experience in manufacturing, packaging, FMCG, industrial products or B2B businesses is preferred.
• Strong understanding of LinkedIn prospecting and email outreach.
• Excellent internet research skills.
• Good written and spoken English.
• Comfortable making telephone calls to senior professionals.
Highly persistent and target-oriented.
• Strong follow-up discipline.