Digital Marketing

Bay Mortgage Services; Gurugram District; On-site; INR 600,000 - 1,000,000; Full time

Job summary

Bay Mortgage Services is seeking an experienced Digital Marketing Strategist to lead the marketing team in Gurugram, India. The ideal candidate will have 4-5 years of experience and will be responsible for implementing innovative digital strategies, managing budgets, and overseeing social media accounts. Key skills include SEO/SEM, Google Analytics, and project management. This role is critical for connecting our brand with online customers effectively.

Qualifications

• 4-5 years of experience as a Digital Marketing Strategist or in a similar role.
• 3+ years of experience in developing and implementing digital marketing strategies.
• Good knowledge of various digital marketing channels.

Responsibilities

• Build, plan, and implement the overall digital marketing strategy.
• Manage and train the marketing team.
• Measure ROI and KPIs.

Skills

Digital marketing strategy

SEO/SEM

Google Analytics

Project management

Communication skills

Time management

Education

Bachelor’s degree in Advertising, Marketing, Communication Science or equivalent

Tools

CRM software

Google Adwords

Job description

We are looking for an experienced and result-driven Digital Marketing Strategist to join our marketing team. As a Digital Marketing Strategist, you will be responsible for setting up, implementing and managing the overall company's digital marketing strategy.

If you’re a tech-savvy trendsetter who has innovative ideas to improve customer experience, we would like to meet you.

Ultimately, you should be able to effectively connect our brand with our online customers.

Your responsibilities

• Build, plan and implement the overall digital marketing strategy
• Manage and train the rest of the team
• Measure ROI and KPIs
• Prepare and manage digital marketing budget
• Oversee all the company's social media accounts
• Manage and improve online content, considering SEO and Google Analytics
• Build an inbound marketing plan
• Motivate digital marketing team to achieve goals
• Monitor competition and provide suggestions for improvement
• Build strong clients relationships through social media interaction
• Keep up-to-date with our audience’s preferences and proactively suggest new campaigns
• Liaise with Marketing, Sales, Design and Content teams to optimize customer experience and ensure brand consistency
• Identify advertising needs
• Stay up to date with latest technology and best practices
• Create integrated and cost effective digital strategies.
• Map out how digital assets will be optimized for business results.

Skill sets/Experience we require

• 4-5 years of experience as a Digital Marketing Strategist or similar role
• 3 plus years of experience in developing and implementing digital marketing strategies
• Good knowledge of all different digital marketing channels
• Good knowledge and experience with online marketing tools and best practices
• Hands on experience with SEO/SEM, Google Analytics and CRM software
• Experience implementing and optimizing Google Adwords campaigns
• Critical thinker and problem-solving skills
• Good time-management skills
• Great interpersonal and communication skills
• Familiarity with web design and HTML
• Strong analytical and project management skills
• Bachelors’ degree in Advertising , Marketing, Communication Science or equivalent