Location: Chennai (Candidates from Chennai only)
Experience: 2–3 years
Joining: Immediate joiners preferred
Role Overview
We’re looking for a hands-on Digital Marketer with strong SEO expertise to work on multiple B2C and eCommerce brands.
This role requires sound knowledge of SEO fundamentals, SERP behaviour, and modern search practices, including AEO (Answer Engine Optimisation) and GEO (Generative Engine Optimisation).
Agency experience is highly appreciated, as the role involves handling multiple brands and collaborating with cross-functional teams.
Key Responsibilities
- Execute SEO strategies for B2C & eCommerce brands
- Conduct keyword research, intent mapping & SERP analysis
- Featured snippets & rich results
- Strong understanding of SERP behaviour, including:
- Featured snippets
- People Also Ask (PAA)
- Handle on-page SEO (metadata, internal linking, content optimisation)
- Work on technical SEO, including: Site audits, Crawling & indexing, Page speed & Core Web Vitals, Canonicals, redirects, sitemap & robots
- Implement AEO & GEO strategies for AI-led search discovery
- Track performance using GA4, Google Search Console, Ahrefs / SEMrush
- Prepare SEO reports with insights and action plans
- Coordinate with content, design, and development teams
Required Skills & Experience
- 2–3 years of hands-on SEO experience
- Agency experience preferred
- Strong understanding of: SEO fundamentals, SERP analysis, Technical SEO, On-page & content SEO
- Experience with eCommerce platforms: Shopify (preferred), WooCommerce / WordPress, Magento
- Knowledge of schema markup & structured data
- Ability to manage multiple projects and timelines
Must be based in Chennai
Good to Have
- Experience with D2C / B2C brands
- Exposure to international SEO
- Understanding of AI search, LLM behaviour & evolving SERPs
- Basic understanding of UX & CRO
What We’re Looking For
Detail-oriented and proactive
Interested candidates can drop their resume - hello@purplechalk.in