Digital Content Creator

BaeLIT Digital; Varanasi; On-site; INR 450,000 - 700,000; Full time

Job summary

Baelit Digital Private Limited in India is seeking a Digital Content Creator for a full-time, on-site role in Varanasi. Immediate joining preferred. You will craft scripts and captions, plan content, and collaborate with designers to deliver engaging social media posts and reels.

The ideal candidate has 2–3 years of content creation experience, a strong portfolio, and proficiency in English; Hindi is a plus. A Bachelor’s in a related field is preferred.

Qualifications

• 2-3 years of content creation experience, with a portfolio.
• Strong writing and proofreading abilities for social media copy.
• Familiarity with Canva and basic video editing is preferred.

Responsibilities

• Create engaging content for Instagram, YouTube, Facebook, and other platforms.
• Write scripts, captions, hooks, and post descriptions for reels and posts.
• Develop fresh content ideas based on trends and marketing goals.
• Plan and execute content calendars in coordination with marketing teams.
• Coordinate with graphic designers and video editors to produce posts and videos.
• Develop educational, promotional, interactive, and trend-based content.
• Ensure content is accurate, engaging, and aligned with branding.

Skills

Content writing

Copywriting

Storytelling

Scriptwriting

English proficiency

Hindi advantage

Social media trends

Time management

Education

Bachelor's degree in Mass Communication / Journalism / English / Digital Marketing

Tools

Canva

Video editing basics

Job description

Job Description –Digital Content Creator

Company: Baelit Digital Private Limited

Employment Type: Full-time, On-site

Experience: 2-3 year

Joining: Immediate / Short Notice Preferred

About Baelit Digital

Baelit Digital Private Limited is a technology-driven company focused on developing innovative digital products and building a strong online presence. We are looking for a creative and detail-oriented Content Creator who can develop engaging content, write compelling scripts and captions, and create content for our social media platforms to strengthen brand awareness and audience engagement.

Key Responsibilities

• Create engaging and informative content for Instagram, YouTube, Facebook, and other social media platforms.
• Write creative scripts, captions, hooks, post descriptions, and content copy for Reels, short videos, carousels, and social media posts.
• Develop fresh content ideas based on current trends, audience interests, and the company's marketing objectives.
• Research trending topics, viral formats, and competitor content to identify new content opportunities.
• Plan and execute content calendars in coordination with the social media and marketing teams.
• Create visual content using tools such as Canva and other relevant content creation tools.
• Coordinate with graphic designers and video editors to transform content ideas and scripts into engaging social media posts and videos.
• Develop educational, promotional, interactive, and trend-based content aligned with the company's brand identity.
• Ensure all content is accurate, engaging, grammatically correct, and consistent with the company's tone and branding.
• Monitor content performance and audience engagement to identify opportunities for improvement.
• Ensure timely delivery of content according to the planned social media calendar.

Required Skills

• Strong content writing, copywriting, storytelling, and scriptwriting skills.
• Excellent written English; proficiency in Hindi will be an advantage.
• Minimum 2 year of experience in content creation, content writing, social media content, or a similar role.
• Creativity and the ability to generate fresh ideas for social media posts, Reels, and campaigns.
• Understanding of Instagram, YouTube Shorts, Facebook, and current social media trends.
• Basic knowledge of graphic design tools such as Canva; familiarity with video editing tools is an advantage.
• Ability to research topics and convert information into clear, engaging, and audience-friendly content.
• Strong proofreading, grammar, communication, and time-management skills.
• Ability to work independently and collaborate effectively with marketing and creative teams.

Educational Qualifications

• Bachelor's degree in Mass Communication, Journalism, English, Digital Marketing, Advertising, Media Studies, or a related field is preferred.
• Candidates with relevant experience, strong writing skills, and a good content portfolio may also be considered irrespective of their educational background.

Preferred Candidate Profile

• A creative individual passionate about content creation, writing, and digital media.
• Someone who can independently develop content ideas and convert them into engaging scripts, social media posts, and campaigns.
• An understanding of branding, digital marketing, and audience engagement strategies will be an advantage.
• Candidates with a portfolio of social media posts, scripts, captions, blogs, or previously created content will be preferred.