Digital Campaigns & Social Media Manager at One Big Future

T9l; New Delhi; On-site; INR 1,200,000 - 1,800,000; Full time

Benefits offered by this job

Canva design tools

Job summary

One Big Future is seeking a Digital Campaigns & Social Media Manager to own end-to-end digital campaigns and social media presence across platforms at One Big Future (OBF), translating long-term thinking into content that travels, engages, and builds community. You will conceptualise, script, shoot, and edit short-form video content, design creatives in Canva, and develop platform-specific content strategies.

Strong analytics will guide optimisation and growth.

Qualifications

• 3–5 years in digital campaigns or social media management.
• Portfolio demonstrating creative range and analytical rigour.
• Execution plus analytics mix required.

Responsibilities

• Conceptualise, execute, and monitor digital campaigns across Instagram, LinkedIn, YouTube, and X.
• Script, shoot, and edit short-form video content including reels, clips, and podcast excerpts.
• Research, write, and design creatives, carousels, and visual assets using Canva and similar tools.
• Develop platform-specific content strategies reflecting OBF's editorial voice.
• Track and analyse performance metrics and optimise content/campaigns.
• Manage content calendars and ensure high-quality output across channels.
• Collaborate with editorial/research teams to adapt long-form content for digital formats.

Skills

Instagram expertise

LinkedIn

YouTube

X/Twitter

Video shooting/editing

Canva design

Content strategy

Analytics

Autonomous work

India-focused perspective

Tools

Canva

Video editing software

Job description

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Digital Campaigns & Social Media Manager at One Big Future

The Role

One Big Future is looking for a Digital Campaigns & Social Media Manager to own end-to-end digital campaigns and social media presence across platforms at One Big Future (OBF), translating long-term thinking into content that travels, engages, and builds community.

What You'll Do

• Conceptualise, execute, and monitor digital campaigns across Instagram, LinkedIn, YouTube, and X
• Script, shoot, and edit short-form video content including reels, clips, and podcast excerpts
• Research, write, and design creatives, carousels, and visual assets using Canva and similar tools
• Develop platform-specific content strategies that reflect OBF's editorial voice and positioning
• Track and analyse performance metrics across platforms and use data to optimise content and campaigns
• Manage content calendars and ensure consistent, high-quality output across all channels
• Collaborate closely with the editorial and research team to adapt long-form content for digital formats

What We're Looking For

• Deep familiarity with the algorithms, formats, and best practices for Instagram, LinkedIn, YouTube, and X
• Strong conceptual ability to take a complex idea and turn it into a campaign, with an understanding of how editorial content travels across formats
• Hands-on video shooting and editing skills, with comfort working with minimal crew
• Proficiency in Canva for creatives and basic motion graphics
• Analytical mindset with the ability to read platform data and translate it into decisions
• Ability to move fast and work autonomously without compromising on quality
• India-focused perspective with global awareness
• 3–5 years in digital campaigns, social media management, or content production
• Experience working with a media, think tank, policy, or purpose-driven organisation is a plus
• A portfolio that demonstrates both creative range and analytical rigour
• Purely execution-only or purely analytics-only backgrounds are NOT a fit

About One Big Future

One Big Future is a platform for leaders to share their vision for India's tomorrow and the pathways to turn these possibilities into reality. It functions as connective tissue between long-term thinking and operational reality. Going beyond silos and short-term incentives, it links elite dialogue to practitioner learning and translates institutional conversations into public understanding.