Campaign Planning | Manager | 1862

Zoho; Mumbai; Hybrid; INR 1,200,000 - 2,400,000; Full time

Job summary

Only Much Louder Entertainment is a market-leading, full-service creative and entertainment network, driving India's pop culture with influencer campaigns and multi‑genre content. We seek a senior digital marketing leader to translate brand briefs into region-specific campaigns, manage end-to-end delivery, and lead a high‑caliber team across formats and channels.

You will craft insights-based content strategies, pitch plans to clients, and ensure budgets, timelines, and quality are met while

Qualifications

• Any Undergraduate or Graduate Degree - any BMM degrees or Marketing is a plus.
• 5-6+ years of experience in digital marketing / social marketing, content creator management, account planning, brand/content strategy, 360 brand campaigns

Responsibilities

• Assimilate and translate brand briefs into region specific digital content campaigns ensuring adherence to brand goals, targets, 360 degree opportunities, and budget efficiencies.
• End to end project management: Evaluate campaign requirements to draw delivery timelines and ensure adherence to on-time, in-full delivery.
• Build branded content concepts based on insight derived from an in-depth understanding of the brand, consumers’ feelings, attitudes and behaviours, cultural and content trends.
• Leading a team - training new members, providing guidance and support, and fostering a culture of collaboration and innovation.
• Identifying new opportunities for upselling to brands
• Creating pitch decks and maintaining documentation & reports.
• Maximise brand value across content formats while operating with the creator & influencer first model ensuring authenticity of messaging and relevance for the creator’s audience.
• Capture cultural, digital & content landscape research and build campaign insights.
• Develop cross-platform competencies identifying new channels for digital content distribution.
• Create & present plans and campaign ideas to local teams, content creators, influencers and clients.
• Identify & manage work-flow relations with creators, influencers, creator agencies, production & local vendors.
• Develop and manage campaign budgets monitoring cash-flow health and ensure estimates, POs and invoices are processed in a timely manner.
• Understanding of video production, working budgets, coordinating shoots and delivering multiple formats and working with production partners.
• Work closely with the Media Analytics team to track measurement across platforms to ensure dynamic campaign performance management & capture the learnings in the campaign reports.
• Proactively suggest content properties/ideas for topical and cultural moments and new social platform features/releases

Skills

Digital marketing

Content creator management

Account planning

Brand/content strategy

360 brand campaigns

P&L / Budget Management

Client servicing

Presentation skills

Team management

Education

Undergraduate or Graduate Degree

BMM or Marketing degree

Job description

Only Much Louder Entertainment is a market-leading, full-service creative and entertainment business network that has instigated pop culture for over two decades by creating iconic moments across television, digital content, fan experiences, branded entertainment, and in the artist-creator community. Celebrated for creating India's first multi-genre music festival, the NH7 Weekender, Only Much Louder has built India’s independent music and comedy scene from the ground up. We won the first-ever Branded Content and Entertainment Cannes Lion for ‘Dewarists’ and have been the first homegrown content business to have a strong footprint in over 22 countries.

Our businesses include:

Move Over: OML’s creative agency on a mission to bury the boring. Turning ads into entertainment people actually want to watch, share, and talk about. We help brands act like creators and build fandoms, not just followings.

Hypothesis: One of India’s fastest growing creator-first & influencer marketing agencies, specializing in data-driven solutions to connect brands with the right audiences

OML Talent: OML’s legacy business representing over 90+ of the most influential creators, comedians, writers, and storytellers shaping India’s entertainment landscape.

OML Studios: India’s premier production house developing original IPs for leading OTT platforms. Also helps brands conceptualise and produce original IPs, manage syndication and licensing.

EighteenSixtyTwo: Bacardi’s offsite content and advertising agency, with campaigns in 20+ countries, delivering top-tier creative and content marketing solutions.

OML Sports: A creative content studio crafting high-impact ads, social media campaigns, and sportainment content for leading teams and leagues. We bring sports stories to life with innovative formats and audience-first storytelling.

Key responsibilities:

Assimilate and translate brand briefs into region specific digital content campaigns ensuring adherence to brand goals, targets, 360 degree opportunities, and budget efficiencies.

End to end project management: Evaluate campaign requirements to draw delivery timelines and ensure adherence to on-time, in-full delivery.

Build branded content concepts based on insight derived from an in-depth understanding of the brand, consumers’ feelings, attitudes and behaviours, cultural and content trends.

Leading a team - training new members, providing guidance and support, and fostering a culture of collaboration and innovation.

Identifying new opportunities for upselling to brands

Creating pitch decks and maintaining documentation & reports.

Maximise brand value across content formats while operating with the creator & influencer first model ensuring authenticity of messaging and relevance for the creator’s audience.

Capture cultural, digital & content landscape research and build campaign insights.

Develop cross-platform competencies identifying new channels for digital content distribution.

Create & present plans and campaign ideas to local teams, content creators, influencers and clients.

Identify & manage work-flow relations with creators, influencers, creator agencies, production & local vendors.

Develop and manage campaign budgets monitoring cash-flow health and ensure estimates, POs and invoices are processed in a timely manner.

Understanding of video production, working budgets, coordinating shoots and delivering multiple formats and working with production partners.

Work closely with the Media Analytics team to track measurement across platforms to ensure dynamic campaign performance management & capture the learnings in the campaign reports.

Proactively suggest content properties/ideas for topical and cultural moments and new social platform features/releases

Skills:

Well-versed with Global digital content trends and creators

Exposure/experience in working with international markets/environments is a plus.

P&L/ Budget Management

Strong written and verbal communication skills

Experience in having worked with influencers, content creators and on 360 campaigns (ATL, BTL)

Client servicing experience - should be able to manage relationships between brand - agency - influencers/vendors

Time management skills & ability to multi-task and wear multiple hats in an organization

Ability to work on end-to-end digital campaign strategy/planning/execution

Presentation skills - should be able to pitch campaign strategies to clients & break down briefs to in-house teams

Understanding of reporting metrics on digital media (for engagement & media performance).

Basic knowledge of video production

Basic knowledge of legal contracts

Bonus: Media buying, digital media tools skills or artist management experience

Qualifications and Prior Experience:

Any Undergraduate or Graduate Degree - any BMM degrees or Marketing is a plus.

5-6+ years of experience in digital marketing / social marketing, content creator management, account planning, brand/content strategy, 360 brand campaigns

Our values:

We build opportunities for our artists, brands and fans; and it’s important for us to be reliable and efficient

We demonstrate honesty, excellence and commitment to success.

‘It’s not my job’ is not part of our vocabulary, we even stuff envelopes

We make mistakes, but only to learn from them to build resilience.

We take care of ourselves and our colleagues

We are our own managers

We are committed to equality and inclusion.

We are mindful of the strain on the Earth's resources and are committed to reversing the trend with our behaviours where possible

Thank you!

Thank you for taking the time to go through the opportunity we have to offer.

We will get in touch with you if your profile gets shortlisted.