Digital Account Manager

Makanis; Mumbai; On-site; INR 600,000 - 1,200,000; Full time

Job summary

A leading digital ad agency based in Mumbai is looking for a Digital Account Manager to oversee client relationships and manage digital advertising campaigns. The role involves collaborating with internal teams to ensure successful campaign delivery and client satisfaction. Key responsibilities include developing advertising strategies, analyzing performance, and providing insights to clients. The ideal candidate should have strong client management skills and a solid understanding of digital marketing trends.

Qualifications

• Proven experience managing digital advertising accounts.
• Strong analytical skills to monitor and optimize campaigns.
• Ability to work collaboratively with internal teams.

Responsibilities

• Manage relationships with digital advertising clients.
• Ensure smooth functioning of cross-team collaboration.
• Develop and execute aligned digital advertising strategies.
• Monitor and analyze campaign performance with insights.
• Manage budgets and project timelines effectively.
• Provide regular performance reports and recommendations.
• Stay updated on industry trends and technologies.
• Identify opportunities for upselling and account growth.
• Proactively identify potential client concerns.

Skills

Client Relationship Management

Digital Advertising Strategies

Campaign Performance Analysis

Team Collaboration

Job description

As a Digital Account Manager, you will be responsible for managing the relationship between the ad agency and its digital advertising clients. You will be the primary point of contact for clients and will work closely with internal teams to ensure that campaigns are delivered successfully and meet client objectives.

Responsibilities

• Build and maintain strong relationships with clients, acting as their primary point of contact for all digital advertising needs
• Ensure smoot functioning of teams and cross team relations
• Develop and execute digital advertising strategies and campaigns that align with client goals and objectives
• Collaborate with internal teams (e.g. creative, media planning, data analytics) to ensure campaigns are executed flawlessly and on time
• Monitor and analyse campaign performance, providing regular updates and insights to clients and making recommendations for optimization as needed
• Manage budgets, timelines, and project milestones, ensuring that all deliverables are met on time and within budget
• Provide regular reports and updates to clients on campaign performance, including detailed analysis of KPIs and recommendations for improvement
• Keep up to date with industry trends and changes, staying informed of new technologies and tools that could benefit clients
• Continually identify opportunities to upsell and grow accounts
• Be responsible for growth of set of Executives assigned in team
• Be the first POC to identify an upcoming concern/escalation that may possibly rise on the account