Digital Account Manager

Rayvat; Gandhinagar; On-site; INR 600,000 - 900,000; Full time

Job summary

Rayvat in Gandhinagar, Gujarat, seeks a Digital Account Manager to lead digital marketing campaigns for target accounts. You will coordinate with clients to define goals, allocate budgets, and manage SEM/PPC, display, and social initiatives from concept through optimization.

The role requires strong analytical skills, excellent communication, and the ability to present compelling campaign insights to clients and internal teams.

Qualifications

• Minimum 3+ years experience in online advertising initiatives.
• Understanding of primary digital marketing channels and optimization methods.
• Strong quantitative skills and data-driven decision making.
• Excellent communication and ability to present arguments.
• Strong analytical, planning, and time management skills.

Responsibilities

• Set strategic and tactical digital marketing objectives for target accounts.
• Coordinate with clients to define marketing goals and budgets.
• Manage SEM/PPC, display, social campaigns from concept to launch and optimization.
• Analyze campaign metrics and derive insights for improvements.
• Oversee campaign creation, site integration, QA, and follow-up.
• Control spend to stay within budget while maximizing performance.
• Engage clients via calls and meetings, present progress and strategies.

Skills

SEM/PPC management

Digital marketing strategy

Campaign analytics

Client communication

Job description

Digital Account Manager Needed

Responsibilities

• Create and implement strategic and tactical objectives for digital marketing in target accounts
• Coordinate with the clients on the marketing goals to determine the marketing plans allocate the necessary marketing budgets and create digital marketing campaigns that are successful and accountable to the goals set down for the business.
• Manage all aspects of SEM/PPC, display, social media, and other digital campaigns, from conception through to launch, ongoing analysis and optimization, and detailed reporting.
• Review campaign metrics and analytics and draw some insights that can be used to make amendments to the current campaign to achieve better outcomes.
• Oversee the overall process of campaign creation, integration into the site, quality assurance check, and regular follow‑up.
• Spend control to allow the campaign to run within the allocated budget while simultaneously providing the campaign with the best possible performance.
• Regularly engage clients in phone conversations and face‑to‑face meetings, writing progress reports and formal presentations to discuss campaign objectives, business developments, campaign performance, and potential strategies for enhancement

Requirements

• Minimum 3+ years experience in the creation and improvement of online advertising initiatives
• Understanding of primary DM channels and the ways to optimize them
• High level of particular knowledge and quantitative approach.
• The aptitude to communicate well and present an argument E
• Excellent analytical, planning, and time management skills in managing projects and priorities
• Self-driven, preferably with experience in working individually but also as a member of a team