Design Lead - Brand & Visual Design

Snapmint; Bengaluru; On-site; INR 4,000,000 - 6,500,000; Full time

Job summary

Snapmint is seeking a Design Lead – Brand & Visual Design to bring the brand to life across consumer touchpoints. You will own visual design for app, campaigns and offline brand moments, ensuring a distinctive and high-quality identity.

You will lead major brand campaigns, collaborate with cross-functional teams, and mentor designers while staying ahead of trends and exploring AI-enabled tools to speed creativity.

Qualifications

• 8–10 years of experience in brand design, visual design or creative design.
• Strong experience in a B2C technology, consumer internet, fintech, commerce or lifestyle company.
• Graduate from NID or NIFT.
• Portfolio demonstrating outstanding visual craft across formats.
• Experience across digital and offline brand touchpoints.
• Strong understanding of visual communication, art direction, typography and composition.
• Ability to translate briefs into strong visual ideas.
• Consistent brand expression across platforms and formats.
• Passion for design, culture and memorable work; portfolio is mandatory.

Responsibilities

• Own and conceptualize visual design across Snapmint including app, social and campaigns.
• Lead visual ideas that are distinctive, contemporary and culturally relevant.
• Translate brand identity into compelling design across formats and platforms.
• Lead visual design for major campaigns, product launches and marketing initiatives.
• Ensure high visual quality and brand consistency across consumer touchpoints.
• Collaborate with Brand, Marketing, Content, Product and other teams to realise briefs.
• Manage end-to-end design projects from concept to final execution.
• Build scalable assets, templates and design frameworks.
• Collaborate with agencies and freelancers and ensure quality output.
• Mentor designers and raise design standards within the team.
• Stay updated on design trends and experiment with AI-enabled tools.

Skills

Brand design

Visual design

Art direction

Typography

Motion design

Digital design

Offline brand

Education

NID or NIFT graduate

Job description

Founded by IIT Bombay alumni (Nalin Agrawal, Anil Gelra, Abhineet Sawa), Snapmint is building India’s most loved payment brand. We pioneered Pay in 3 through UPI and are also home to India’s leading 0% EMI e-commerce app — giving millions of Indians the freedom to shop now and pay in monthly instalments, with no extra cost and no credit card required.

Today, Snapmint has crossed 50M+ app downloads and is the preferred payment partner for 2,000+ leading consumer brands, including Zepto, ixigo, Adani, District Store, Titan and many more. We’re on a mission to make fair, transparent credit accessible to Young India - and make payments simple, enjoyable and worry-free.

Headquartered in Mumbai, with offices across major metros including Bengaluru, Gurugram, Delhi and Jaipur, we’re building at the intersection of commerce, credit, technology and culture. If you want to work on a product used by millions, build a brand people genuinely love, and help redefine how the next generation of India pays and spends you’ll fit right in. Come build Snapmint and help us change how India pays.

The Role

We’re looking for a Design Lead — Brand & Visual Design to bring Snapmint’s brand to life across every consumer touchpoint and ensure a consistent, distinctive and high-quality visual identity everywhere the brand shows up.

• Role Title: Design Lead – Brand & Visual Design
• Working Model: Work from Office – 5 Days per Week
• Entity: Snapmint Credit Advisory Private Limited

What You Own

• Own and conceptualize visual design across Snapmint — including the app, social media, digital campaigns, performance marketing, brand campaigns, marketing communication and offline brand touchpoints.
• Conceptualize and execute visual ideas that make Snapmint distinctive, contemporary and culturally relevant.
• Translate Snapmint’s existing brand identity and guidelines into compelling design across formats and platforms.
• Lead the visual design for major brand campaigns, product launches and integrated marketing initiatives.
• Ensure consistency and a high bar for visual quality across all consumer-facing brand communication.
• Work closely with Brand, Marketing, Content, Product and other teams to turn briefs and communication ideas into strong visual work.
• Take ownership of design projects end-to-end, from conceptualization to final execution.
• Build scalable design assets, templates and frameworks that help teams create faster while maintaining brand consistency.
• Collaborate with agencies, freelancers and creative partners and ensure the quality of their design output.
• Mentor designers and contribute to raising the overall design craft and creative standards of the team.
• Stay deeply plugged into design, culture, technology and emerging visual trends.
• Experiment with AI-enabled design and creative tools to make the creative process faster, sharper and more experimental.

What You Bring

• 8–10 years of experience in brand design, visual design or creative design.
• Strong experience in a B2C technology, consumer internet, fintech, commerce or lifestyle company.
• Graduate from NID or NIFT.
• An exceptionally strong portfolio demonstrating outstanding visual craft, conceptual thinking and execution across multiple formats.
• Experience working across both digital and offline brand touchpoints.
• Strong understanding of visual communication, art direction, typography, composition, imagery, illustration, motion and digital design.
• Ability to take a communication brief and turn it into a strong visual idea, not just execute an existing direction.
• Strong understanding of how to express a brand consistently across different platforms and formats.
• A deep passion for design, culture and creating work that people remember. Portfolio is mandatory.

Why Snapmint

• Be Part of a 10X–100X Journey - Help build and scale and be part of a high-growth story.
• Raise the Bar - Learn from people who raise the bar.
• Solve Hard Problems - Work on meaningful, high-impact challenges.
• Own the Outcome - Take ownership and make things happen.
• Move Fast, Build Fast - Turn ideas into action, not backlogs.
• Make Real Impact - See your work reach millions of customers.
• Grow with Snapmint - Take on bigger challenges as we scale.