Deputy Manager

PeopleStrong Pte Ltd; Dadri; On-site; INR 900,000 - 1,300,000; Full time

Job summary

Felix Group is seeking a Deputy Manager – Marketing (Referral) to build and manage a robust referral network across doctors, clinics, and hospitals. The role focuses on driving patient footfall through strategic partnerships and strengthening the hospital’s brand in the referral ecosystem.

The candidate will develop referral marketing strategies, monitor trends, and collaborate with internal teams to optimize conversions while maintaining CRM data and reporting.

Qualifications

• MBA / PGDM in Marketing, Healthcare Management, or related field
• 3-6 years of experience in hospital marketing or referral marketing
• Prior experience in healthcare industry preferred

Responsibilities

• Develop and manage the hospital's referral network with doctors, clinics, and diagnostic centers
• Execute referral marketing strategies to achieve patient acquisition targets
• Collaborate with departments (OPD, IPD, consultants) to optimize conversions
• Monitor and report referral performance metrics and maintain CRM records
• Represent the hospital at medical events and engagement programs

Skills

Sales

Marketing

Business Development

Referral Marketing

Referral Sales

Education

MBA / PGDM in Marketing

Job description

Posted On 29 Sep 2026

End Date 13 Oct 2026

Required Experience 2 - 5 years

Basic Section

Band B3

Designation Deputy Manager

Campus/Non Campus Non Campus

Closing Date 13 Oct 2026

Organisational

Group Felix Group

Department Marketing

Country India

Region North

Branch Noida

Working Location Noida-83

Skills

Skill

Sales & Marketing Skills Business Development Referral Marketing Referral Sales

BSc

Working Language

Job Description

Job Title: Deputy Manager – Marketing (Referral)

Location: (Specify branch – e.g., Noida / NCR)
Department: Marketing & Business Development
Reports To: Marketing Head / GM - Marketing

Role Overview

The Deputy Manager – Marketing (Referral) is responsible for developing and managing the hospital’s referral network, including relationships with doctors, clinics, corporate clients, and other healthcare partners. The role focuses on driving patient footfall through strategic partnerships and strengthening brand presence in the referral ecosystem.

Key Responsibilities

1. Referral Network Development

• Build and maintain strong relationships with referring doctors, clinics, diagnostic centers, and hospitals
• Identify and onboard new referral partners to increase patient inflow
• Conduct regular visits to referral sources to strengthen engagement

2. Business Growth & Strategy

• Develop and execute referral marketing strategies to achieve patient acquisition targets
• Track referral trends and identify growth opportunities
• Collaborate with internal departments (OPD, IPD, consultants) to optimize conversion

3. Relationship Management

• Act as the primary point of contact for referral partners
• Ensure high satisfaction levels among referring doctors and partners
• Organize CMEs (Continuing Medical Education), doctor meets, and engagement programs

4. Data Analysis & Reporting

• Monitor referral performance metrics and prepare regular reports
• Maintain and update CRM/database of referral partners
• Analyze ROI of referral activities and campaigns

5. Brand Promotion

• Support marketing campaigns targeted at the medical community
• Represent the hospital at medical events, conferences, and networking forums
• Strong interpersonal and relationship-building skills
• Knowledge of hospital operations and healthcare marketing
• Excellent communication and negotiation abilities
• Data-driven approach with analytical skills
• Ability to work in a target-driven environment

Qualifications & Experience

• MBA / PGDM in Marketing, Healthcare Management, or related field
• 3-6 years of experience in hospital marketing or referral marketing
• Prior experience in healthcare industry preferred

Key Performance Indicators (KPIs)

• Number of active referral partners
• Patient inflow through referrals
• Revenue generated from referral channels
• Partner engagement and retention rate

Additional Requirements

• Willingness to travel locally for fieldwork
• Strong networking within the medical community is a plus