Deputy General Manager Marketing

Inera Cropscience; Gurugram District; On-site; INR 2,500,000 - 5,000,000; Full time

Job summary

Inera Cropscience is seeking a Marketing Lead to own end-to-end marketing—from strategy and positioning to execution and impact—within the Indian agricultural landscape. The role blends digital and on-ground initiatives, demanding deep farmer and channel insights and strong cross-functional collaboration with Sales, Product and Leadership.

The ideal candidate has 8–12 years of marketing experience in agri-inputs or related sectors, and a proven track record of developing and executing end-to-end

Qualifications

• 8–12 years of marketing experience
• Experience in agri-inputs or related agriculture business
• End-to-end marketing programme delivery
• Strong communication and storytelling skills
• Ability to align marketing with sales, product and leadership
• Deep understanding of the Indian agriculture ecosystem

Responsibilities

• Define overall marketing strategy and annual plan for Inera.
• Lead integrated campaigns spanning digital and on-ground channels.
• Develop farmer-centric and channel marketing programmes to drive adoption.
• Collaborate with Product, R&D and Sales on go-to-market stories.
• Strengthen digital presence and content ecosystem across formats.
• Monitor market trends and translate insights into marketing actions.
• Manage agencies, partners and marketing budgets with a bias for quality and impact.

Skills

Marketing leadership

Integrated marketing

Strategic planning

Brand building

Communication

Agriculture insight

Team collaboration

Education

MBA in Marketing

Job description

The Opportunity

We are looking for a Marketing Lead who can take end-to-end ownership of Inera's marketing journey - from strategy and positioning to execution and impact.

This is not a traditional marketing role. Agri marketing is different. Great communication and creative campaigns are important, but they are only part of the equation. You need to understand the farmer, the channel, the field team, the crop cycle, the competitive landscape and what actually drives product adoption.

You will bring together digital and on-ground marketing into one integrated engine. One day you may be shaping a digital campaign; the next, developing a farmer engagement programme, building a product story with the sales team, designing a dealer activation or figuring out how a new idea can be brought alive across multiple markets.

In short, we are looking for someone who can think like a marketer, understand agriculture and execute like an entrepreneur.

What You Will Own

1. Marketing Strategy & Brand

• overall marketing strategy and annual marketing plan for Inera.
• brand identity, positioning and market narrative for Inera and its portfolio.
• Translate business priorities into clear marketing objectives, campaigns and execution plans.
• Build a consistent and differentiated brand voice across customer and stakeholder touchpoints.

2. Integrated Marketing

• Develop and execute integrated campaigns spanning digital, social media, content, farmer engagement, field activities, dealer/channel programmes, events and exhibitions.
• Create meaningful connections between online communication and on-ground activation.
• Develop innovative ways to build awareness, engagement and adoption across markets.

3. Farmer & Channel Marketing

• Develop farmer-centric communication, demonstrations, engagement programmes and demand-generation initiatives.
• Understand how farmers, dealers, distributors and field teams influence product adoption.
• Partner closely with Sales to translate marketing initiatives into market impact and business growth.

4. Product Marketing & Storytelling

• Work closely with Product, R&D and Sales to develop compelling product propositions and go-to-market stories.
• Make complex biological technologies and product benefits simple, relevant and easy to understand.
• Develop differentiated communication for farmers, channel partners, institutional customers and other stakeholders.

5. Digital & Content

• Strengthen Inera’s digital presence, content ecosystem and social media strategy.
• Build high-quality content across formats from product and farmer communication to thought leadership and brand storytelling.
• Ensure a consistent brand experience across digital and physical platforms.

6. Market Intelligence

• Stay close to market trends, farmer needs, competitor activity and emerging opportunities.
• Convert market and customer insights into actionable marketing initiatives.
• Continuously test, learn and refine what works.

7. Marketing Operations

• Build and manage a strong ecosystem of creative, digital, content and other external partners.
• Own marketing budgets, priorities and execution.
• Establish clear metrics to measure reach, engagement, demand generation, adoption and business impact.
• Bring a strong bias towards quality, speed, experimentation and effectiveness.

Who We Are Looking For

You could be a great fit if you:

• Have 8–12 years of marketing experience, preferably in agri-inputs, biologicals, crop protection, seeds, fertilisers or a related agriculture business.
• Have built and executed marketing programmes end-to-end, rather than owning only one part of the marketing function.
• Understand how to bring digital and offline marketing together to create market impact.
• Have a strong understanding of the Indian agriculture ecosystem, including farmers, dealers, distributors and field sales teams.
• Are equally comfortable with strategy and execution.
• Have strong skills in communication, storytelling, content and brand building.
• Can work closely with Sales, Product and Leadership to translate business objectives into actionable marketing plans.
• Know how to manage agencies and partners but don't rely on agencies to do the thinking.
• Are comfortable working in an environment where the playbook is still being built.
• Have a strong ownership mindset and enjoy creating something from the ground up.
• Are curious, energetic and willing to experiment, learn and challenge conventional approaches.

Why Inera?

If This is an opportunity to build the marketing engine of a growing biologicals business at an importan inflection point. You will have the opportunity to:

• Shape how Inera and biological agriculture are positioned in the market.
• Build a marketing function and playbook from the ground up.
• Work directly with the leadership team on a high-growth business.
• Bring together science, technology, agriculture and consumer-centric marketing.
• Create new ways of connecting biological innovation with farmers and the broader agriculture ecosystem.

If you believe the future of agriculture will be shaped by better science, better biological solutions and better ways of connecting those solutions with farmers, we'd love to hear from you.