Demand Success Lead

Iion; Maharashtra; Remote; INR 1,800,000 - 3,200,000; Full time

Job summary

iion is seeking a Demand Success Lead to join our Marketplace Success team. You will own relationships with programmatic demand partners, optimize yield, and drive revenue growth across DSPs/SSPs while collaborating with yield, ops, and publisher success.

This fully remote role offers exposure to a global partner network and opportunities to leverage AI and automation to enhance reporting, performance analysis, and client management.

Qualifications

• Minimum 5+ years in a client-facing programmatic role with proven experience managing and growing relationships with SSPs, DSPs, and other programmatic partners.
• Strong understanding of Header Bidding, OpenRTB, RTB/PMP, with experience across multiple SSPs, custom Prebid Wrappers, and various ad formats and platforms.
• Strong commercial acumen, with the ability to understand partnership economics, identify growth opportunities, negotiate effectively, and maximise the value of programmatic relationships.
• Proven ability to manage partner performance, troubleshoot issues, analyse performance trends, and identify opportunities to improve revenue, efficiency, and scale.
• Strong analytical skills, with experience working with complex datasets and Excel (including Macros) to identify trends, anomalies, and actionable insights.
• Strong interest and practical understanding of AI and automation, with the ability to identify, implement, and collaborate on AI-driven solutions that improve analysis, reporting, optimisation, workflows, and operational efficiency.
• Proactive, self-motivated, and highly organised, with a structured approach to problem-solving and the ability to thrive in a small, fast-paced team.
• Strong customer service and interpersonal skills, with excellent written and verbal communication in English.
• Ambitious and collaborative, with the agility and confidence to challenge the status quo and continuously improve how the team operates.

Responsibilities

• Manage the day-to-day operations, onboarding, optimization, and growth of programmatic demand clients, ensuring a high standard of customer service and partner experience.
• Own relationships with demand partners, acting as a trusted point of contact and managing client expectations around performance, delivery, scale, opportunities, and platform capabilities.
• Develop a strong understanding of each partner's commercial objectives, buying strategy, and performance expectations, and translate these into actionable strategies internally.
• Proactively optimize demand accounts and use data-driven insights to identify opportunities to increase spend, improve yield, and grow the overall commercial value of partnerships.
• Lead regular weekly/monthly business reviews with key demand partners, providing performance insights, discussing opportunities, and agreeing on clear actions to drive growth.
• Generate and analyze monetization reports to identify revenue opportunities, track performance trends, and support partner and internal decision-making.
• Collaborate closely with Yield, Operations, Publisher Success, and other internal teams to execute partner requirements and drive marketplace revenue.
• Coordinate the resolution of ad technology and integration issues with relevant technical teams, ensuring timely communication and clear expectations are maintained with the client.
• Identify opportunities to leverage AI and automation to improve client management, reporting, performance analysis, and operational efficiency.

Skills

Programmatic relationships

Header Bidding

OpenRTB

RTB/PMP

Data analysis

AI & automation interest

English communication

Tools

Excel (Macros)

Job description

iion is the leading global game advertising platform, reaching brands' ideal customers across all gaming environments. We are ambitious trailblazers, aiming to be an indispensable element in brands' media strategy.

We are a growing team of 50+ people, working primarily remote, headquartered in Australia and consisting of teams working across APAC and Europe.

About the Role

We seek a highly skilled and detail-oriented 'Demand Success Lead' to join our Marketplace Success team. This role requires a strong blend of programmatic yield optimization expertise, technical acumen, and excellent communication and commercial skills. The ideal candidate will be responsible for increasing revenue across a portfolio of programmatic demand partners, including large DSPs and SSPs, and collaborating with yield, ops and publisher success to drive and grow marketplace revenue.

Role Responsibilities:

• Manage the day-to-day operations, onboarding, optimization, and growth of programmatic demand clients, ensuring a high standard of customer service and partner experience.
• Own relationships with demand partners, acting as a trusted point of contact and managing client expectations around performance, delivery, scale, opportunities, and platform capabilities.
• Develop a strong understanding of each partner's commercial objectives, buying strategy, and performance expectations, and translate these into actionable strategies internally.
• Proactively optimize demand accounts and use data-driven insights to identify opportunities to increase spend, improve yield, and grow the overall commercial value of partnerships.
• Lead regular weekly/monthly business reviews with key demand partners, providing performance insights, discussing opportunities, and agreeing on clear actions to drive growth.
• Generate and analyze monetization reports to identify revenue opportunities, track performance trends, and support partner and internal decision-making.
• Collaborate closely with Yield, Operations, Publisher Success, and other internal teams to execute partner requirements and drive marketplace revenue.
• Coordinate the resolution of ad technology and integration issues with relevant technical teams, ensuring timely communication and clear expectations are maintained with the client.
• Identify opportunities to leverage AI and automation to improve client management, reporting, performance analysis, and operational efficiency.

Role Requirements:

• Minimum of 5+ years in a client-facing programmatic role, with proven experience managing and growing relationships with SSPs, DSPs, and other programmatic partners.
• Strong understanding of Header Bidding, OpenRTB, RTB/PMP, with experience across multiple SSPs, custom Prebid Wrappers, and various ad formats and platforms.
• Strong commercial acumen, with the ability to understand partnership economics, identify growth opportunities, negotiate effectively, and maximise the value of programmatic relationships.
• Proven ability to manage partner performance, troubleshoot issues, analyse performance trends, and identify opportunities to improve revenue, efficiency, and scale.
• Strong analytical skills, with experience working with complex datasets and Excel (including Macros) to identify trends, anomalies, and actionable insights.
• Strong interest and practical understanding of AI and automation, with the ability to identify, implement, and collaborate on AI-driven solutions that improve analysis, reporting, optimisation, workflows, and operational efficiency.
• Proactive, self-motivated, and highly organised, with a structured approach to problem-solving and the ability to thrive in a small, fast-paced team.
• Strong customer service and interpersonal skills, with excellent written and verbal communication in English.
• Ambitious and collaborative, with the agility and confidence to challenge the status quo and continuously improve how the team operates.

This is a fully remote opportunity. We are looking to hire someone ideally based in either New Delhi, Gurgaon, Mumbai, Hyderabad, Bangalore.