Demand Generation Specialist - Salesforce Marketing Cloud

Brite Systems, Inc.; Chennai; Hybrid; INR 900,000 - 1,300,000; Full time

Job summary

Brite Systems Inc. is seeking a Demand Generation Specialist focused on Salesforce Marketing Cloud. The role involves outbound prospecting for US public sector and nonprofit accounts, webinar planning, and content development to drive qualified leads and revenue.

You will manage campaigns and the SFDC funnel, measure ROI, and coordinate with US teams on promotional assets. Hybrid work in Chennai with possibilities to visit or work from the Chennai office as needed.

Qualifications

• 2 years of outbound experience and a track record of starting and growing business conversations.
• Experience planning and executing webinars or online events.
• Content development for outreach, presentations, and proposals.

Responsibilities

• Conduct outbound outreach by email, LinkedIn and phone to US-based prospects to start and develop business conversations.
• Build and qualify target lists using ZoomInfo and Cause IQ.
• Engage senior stakeholders and move qualified prospects into the sales pipeline.
• Manage invitations, registrations, reminders, attendance tracking, and post-event follow-up for webinars.
• Turn customer stories and SME input into short-form content for outreach and proposals.
• Own the full funnel in Salesforce CRM: lead, MQL, SQL, opportunity and close with accurate records.

Skills

Outbound outreach

Webinar planning

Content development

Salesforce CRM

Marketing Cloud

Campaign management

ROI measurement

Tools

ZoomInfo

Cause IQ

Job description

Demand Generation Specialist - Salesforce Marketing Cloud

Brite Systems is a Salesforce Summit Partner delivering cloud, AI, and digital transformation solutions for public sector, healthcare, nonprofit, and commercial organizations. We specialize in Salesforce implementations, enterprise modernization, AWS cloud-native solutions, and AI-driven platforms that help organizations improve operational efficiency and service delivery. With a strong focus on innovation, collaboration, and customer success, Brite Systems continues to support organizations across the U.S. in building scalable and impactful technology solutions.

Job Description

About Us

Brite Systems Inc. is aU.S.-based, AI-led digital transformation company and a Top 1% SalesforceSummit Partner. Since 2006, we have helped government and nonprofitorganizations modernize their technology, improve operations, and deliverbetter outcomes for the communities they serve. Headquartered in Indianapoliswith a Global Delivery Hub in Chennai, Brite brings together expertise acrossSalesforce, AWS, MuleSoft, AI, and our proprietary Enlite Accelerator to solvecomplex challenges and create meaningful impact.

At Brite, you’ll be part of acollaborative, people-first team where innovation, continuous learning, andmeaningful work come together. We’re proud to be recognized among Indiana’sfastest-growing companies, named to the Inc. 5000 list of America’s fastest-growingprivate companies, and recognized as a Great Place to Work in Indiana for sevenyears. Join Brite to build innovative technology, grow your career, and make adifference.

Job Location – Hybrid
Location:Chennai (Preferred) or Bangalore (Candidates must be willing to work from orvisit the Chennai office as and when required by business needs.)

Role Summary

Weare hiring a BDR with 2 years of outbound experience who owns the full funnelfor US public sector and nonprofit accounts, from first outreach and webinar registration through to qualified opportunity. The role combinesoutbound prospecting, webinar planning and execution, content development andSalesforce CRM and Marketing Cloud campaign management, with a clear focus onpipeline growth, revenue conversion and marketing ROI. Webinars may beco-hosted with partners or run solely by Brite.

Key Responsibilities

• Conduct outbound outreach by email, LinkedIn and phone to US-based prospects to start and develop business conversations.
• Build andqualify target lists using ZoomInfo, Cause IQ and similar tools.
• Engage seniorstakeholders, understand their challenges, and move qualified prospects intothe sales pipeline.

2. Webinars & Online Events

• Manageinvitations, registrations, reminders, attendance tracking and post-eventfollow- up.
• Convertregistrants and attendees into qualified leads and opportunities.

3. Content Development

• Turn customerstories and SME input into short-form content for outreach, presentations and proposals.
• Coordinatewith the designer and US teams on promotional assets and approvals.

4. Salesforce CRM: Funnel & Pipeline Management

• Own the full funnel in Salesforce CRM: lead, MQL, SQL, opportunity and close, with accurate records at every stage.
• Track conversion rates, pipeline value and follow-up cadences so that every stage has a clear owner and next step.
• Attribute leads and revenue to campaigns and webinars, so that marketing ROI can be measured and improved.

5. Salesforce Marketing Cloud: Email Execution