Demand Generation Manager

Infobip India; New Delhi; Hybrid; INR 2,500,000 - 5,500,000; Full time

Benefits offered by this job

Financial rewards & recognition

Flexible work arrangements

ESOP (Employee Stock Ownership Plan)

Job summary

Infobip is seeking a data-driven Demand Generation Manager for its India team. You will own multi-channel campaigns, ABM strategies, and alignment with Sales to accelerate funnel velocity and maximize pipeline value.

The role demands hands-on execution with a focus on metrics, optimization, and collaboration with Revenue Operations and SDRs. Ideal candidate has 8–10 years in B2B SaaS demand generation, strong proficiency with Salesforce/HubSpot/Marketo, and a proven track record managing paid

Qualifications

• 8–10 years in demand generation or growth marketing in B2B SaaS.
• Proven track record with large monthly paid acquisition budgets and pipeline contribution.
• Strong experience with Salesforce/HubSpot, Marketo, LinkedIn Campaign Manager, Google Ads/GA4.
• Sales-oriented mindset with understanding enterprise sales cycles and ACV dynamics.
• Able to derive insights from data and present metrics to executives.

Responsibilities

• Design, build, and optimize multi-channel campaigns (LinkedIn Ads, Google Search, email, content syndication, webinars).
• Lead ABM programs targeting TAL to accelerate enterprise deals.
• Align with sales by creating SLAs and handoff processes for rapid lead follow-up.
• Track funnel metrics (MQLs, SQLs, CAC, ROAS) and provide actionable insights.
• Manage and optimize Marketing Tech stack for precise audience segmentation and nurture flows.
• Continuously test creative, landing pages, copy, and targeting to reduce CAC and scale pipeline.

Skills

Demand generation strategy

ABM campaigns

Sales alignment

Data analytics

Marketing automation

Tools

Salesforce

HubSpot

Marketo

LinkedIn Campaign Manager

GA4

Job description

Working at Infobip means being part of something truly global. With 75+ offices across six continents, we’re not just building technology — we’re shaping how more than 80% of the world connects and communicates. As employees, we take pride in contributing to the world’s largest and only full-stack cloud communication platform. But it’s not just what we do, it’s how we do it: with curiosity, passion, and a whole lot of collaboration. We operate with an AI-first mindset, embedding intelligent tools into our daily workflows to work smarter and more efficiently. Every role here benefits from and contributes to this approach. If you're looking for meaningful work and challenges that grow you in a culture where people show up with purpose, this is your opportunity. Let’s build what’s next, together.

We are looking for a data-driven, strategic, and hands‑on Demand Generation Manager to lead our customer acquisition, pipeline generation, and account-based marketing (ABM) strategies. In this role, you will own multi‑channel campaigns designed to create, capture, and convert qualified pipeline for our sales teams. You will bridge the gap between marketing execution and sales velocity, partnering directly with Revenue Operations, Account Executives, and SDR leads to accelerate funnel conversion and maximize lifetime target account value.

Key Responsibilities

• Campaign Strategy & Execution: Design, build, and optimize multi‑channel inbound and outbound marketing campaigns across LinkedIn Ads, Google Search, content syndication, webinars, and automated email sequences.
• Account‑Based Marketing (ABM): Partner closely with sales leads to execute tailored ABM strategies targeting our Target Account List (TAL) to increase enterprise deal velocity and win rates.
• Sales & SDR Alignment: Build tight hand‑off processes and SLAs with the sales team to ensure rapid lead follow‑up, high conversion rates, and continuous feedback loops on lead quality.
• Funnel Analytics & Attribution: Track, analyze, and present performance metrics across every stage of the funnel (MQLs, SQLs, CAC, ROAS, sales pipeline generated, and closed‑won revenue).
• MarTech & Automation: Manage and optimize our core marketing stack (CRM, Marketing Automation, ABM tools) for precise audience segmentation, automated nurture tracks, and lead scoring.
• Experimentation & Optimization: Continuously test ad creative, landing pages, copy, and audience targeting to lower customer acquisition costs (CAC) while scaling pipeline volume.

What We're Looking For Experience:

• 8-10 years of hands‑on demand generation or growth marketing experience in a B2B SaaS environment.
• Channel Mastery: Proven track record managing significant monthly paid acquisition budgets ($30k+/month) with verifiable pipeline contribution.
• Tech Stack Proficiency: Strong operational experience with Salesforce/HubSpot, Marketo, LinkedIn Campaign Manager, Google Ads/GA4, and ABM/sourcing tools (e.g., Demandbase, 6sense, Apollo).
• Sales‑Minded Alignment: Strong empathy for sales workflows with a clear understanding of enterprise sales cycles, deal stages, and ACV dynamics.
• Data‑Driven: Ability to extract actionable insights from raw performance data and communicate key metrics clearly to executive leadership.

Why you'll love it here

• Financial rewards & recognition - A fair compensation aligned with your experience, industry, and market standards, performance‑driven bonuses, regular reviews to support your growth and recognize your contributions, and a culture that values your impact.
• Flexible work arrangements - We combine in‑person collaboration with remote work and flexible working hours, because great ideas happen everywhere - and not always between 9 and 5.
• ESOP (Employee Stock Ownership Plan)- As an Infobip employee, you’ll have the opportunity to share in our company’s success through stock options.
• Work‑life balance and Well‑being- We offer time off when you need it, special leave days for life’s big moments, and a flexible hybrid work model tailored to local regulations.
• Career mobility - Your career is a journey. With internal mobility, upskilling, and mentorship, we help you shape your path.
• Professional development - Learning never stops. Onboarding, mentorship, and training programs help you grow - no matter where you start.
• International mobility- Ready to take your career global? Explore short and long‑term opportunities in our Hubs worldwide.

Diversity drives connection Infobip is built on diverse backgrounds, perspectives, and talents. We’re proud to an equal‑opportunity employer and are committed to fostering an inclusive workplace. No matter your race, gender, age, background, or identity — if you have the passion and skills to thrive, there’s a place for you here. All qualified applicants will receive consideration for employment without regard to race, color, ancestry, religion, age, sex, sexual orientation, gender, gender identity, national origin, citizenship, disability, veteran status or any other part of one's identity. Read more about our hiring process. #LI‑SK1

We believe technology should unite people, not create distance. That’s why we make advanced communication solutions available to businesses of all sizes, everywhere - empowering them to connect with their customers in ways that feel natural, personal, and meaningful. Because the future of communication belongs to all of us.

Economy 4.0: The Future of Communication | Official Documentary | CBS News

From a Croatian startup to a global leader, we’ve grown by seizing opportunities - and now it’s your turn. With 3,500+ peers in 75+ locations, Infobip is powered by diversity, innovation, and cross‑border collaboration. Here, you’ll connect with talented colleagues worldwide, learn from different perspectives, and grow beyond boundaries. Learn more Life at Infobip - Infobip From product quality to AI and collaboration, our Engineering & Product teams are shaping work that matters. This video gives you a look inside the people, mindset, and opportunities behind it all. Great work happens when you feel valued, supported, and motivated. That’s why our benefits are built to help you thrive - at work and beyond. Enjoy flexible work arrangements, Employee Stock Ownership Plan (ESOP), competitive salary and rewards, and time off when it matters most. Grow your career with internal mobility, mentorship, and global opportunities in our hubs worldwide. Join a company that values your growth, well‑being, and success. Explore more Working at Infobip - Infobip We've built something special here - a place where you can thrive personally while turning creative ideas into groundbreaking reality. And how do we make sure this empowering environment keeps supporting you? By staying true to our principles - every day, every step of the way. Learn more about our culture Principles - Infobip