Demand Generation Lead

Frontera Health; Bengaluru; On-site; INR 14,804,000 - 17,670,000; Full time

Benefits offered by this job

Dog-friendly office

Catered lunch every week

Snack program

Regular team events

Commuter stipend

Parking discounts

Colorado Athletic Club membership

Health benefits

Stock options

401(k)

Generous PTO

Job summary

Frontera Health is seeking a Demand Generation Lead to own the end-to-end demand generation engine for ABA clinics and related health tech solutions. You will manage multi-channel campaigns, drive event marketing, and lead partner co-marketing to generate a defined pipeline.

You will build processes from the ground up in a small team, with a strong emphasis on measurable ROI, collaboration with technology partners, and a clear pipeline target for challenges in behavioral health markets.

Qualifications

• 6+ years in B2B demand generation or growth marketing.
• Track record owning a pipeline number.
• Hands-on with HubSpot, paid social, and campaign reporting.
• Direct experience running field and event marketing programs end-to-end.
• Partner or channel co-marketing experience.
• Comfortable with ambiguity on a small team where you build the process as you go.
• Healthcare, health tech, or multi-site provider experience is a strong plus.

Responsibilities

• Plan and execute multi-channel demand generation campaigns.
• Own event marketing for conferences and expositions, with ROI measurement.

Skills

B2B demand generation

Pipeline ownership

Field & event marketing

Partner & co-marketing

Ambiguity tolerance

Healthcare/health tech experience

Tools

HubSpot

Job description

Frontera is reimagining how children with autism and other behavioral health needs get the care they deserve. We bring together world-class clinicians, technologists, and autism specialists to build cutting-edge AI tools that help care teams work smarter and spend more time with the children and families who need them most.

Our platform is HIPAA-compliant and designed for the real-world needs of behavioral health teams - from psychologists to ABA therapists. By combining evidence-based care with powerful technology, we re expanding access to high-quality services for families everywhere.

Our Mission

Frontera exists to close the care gap: every child, no matter where they live, should be able to access effective behavioral healthcare.

Role Overview

We're looking for a Demand Generation Lead to own execution for the demand generation engine that builds pipeline across our technology solutions for ABA clinics. You'll run multi-channel campaigns, own our event marketing program end-to-end, and lead co-marketing with technology and channel partners - all while carrying a real pipeline number. This is a builder's seat on a small team: you'll design the process as you go, not inherit one.

What You'll Own

• Demand generation programs: Plan and execute multi-channel campaigns that generate qualified pipeline from ABA clinic operators, clinical directors, and clinicians themselves. Channels will include paid, email, content syndication, ABM, and web.
• Event marketing: Run promotion for every conference we sponsor or exhibit at. From pre-show audience building, booth traffic, on-site activation support, and post-event follow-up sequences that actually convert. You'll measure event ROI and decide which events we partner in again.
• Partner marketing: Lead all co-marketing with our technology and channel partners. Joint campaigns, co-branded content, webinars, and shared pipeline motions. You work directly with partner enablement to activate this channel.
• Pipeline accountability: You carry a marketing-sourced and marketing-influenced pipeline target.

Qualifications

• 6+ years in B2B demand generation or growth marketing, including time in a high-growth environment
• Track record owning a pipeline number, not just program delivery
• Hands-on with HubSpot, paid social, and campaign reporting
• Direct experience running field and event marketing programs end-to-end
• Partner or channel co-marketing experience
• Comfortable with ambiguity on a small team where you build the process as you go
• Healthcare, health tech, or multi-site provider experience is a strong plus

We have determined a salary range for this position that takes into account several factors including experience, knowledge, education, skills, and abilities. Please note that the salary information is a general guideline and the exact salary will be determined based on the individual s qualifications and experience, with consideration given to the factors listed above. All full-time employee benefits include a stake in shared success through stock options, health benefits, 401(k) plan, and 4 weeks of PTO per year.

Annual Salary

$155,000 - $185,000 USD

Why Frontera

• Opportunity to be at the forefront of innovation in pediatric healthcare.
• Work on challenging and impactful projects that leverage cutting-edge technologies.
• Collaborate with a talented and passionate team in a fast-paced and dynamic environment.
• Make a real difference in the lives of children and families in rural communities.
• Competitive salary and benefits package.

Our Denver Office Perks

• Dog-friendly office.
• Catered lunch from local Denver restaurants five days a week, plus occasional breakfasts and dinners.
• Robust snack program and great coffee options (including cappuccino machine and cold brew cans).
• Regular team events and low-key socials.
• Up to $150/month commuter stipend, discounted nearby parking, and a discounted Colorado Athletic Club membership.
• Thoughtfully designed space for focus, collaboration, and connection.
• Competitive health benefits, stock options, 401(k), and generous PTO.

Join us in building the future of behavioral healthcare!