Data Analyst (CRM)

My Chicken and More; Bengaluru; On-site; INR 600,000 - 1,000,000; Full time

Job summary

My Chicken and More in Bengaluru is looking for a CRM Analyst to enhance our marketing efforts. This role involves analyzing campaign performance, tracking key metrics, and creating dashboards for better insights. Candidates should have strong SQL and Excel skills, along with 1–3 years of experience in CRM analytics. Familiarity with tools like Salesforce and data visualization platforms such as Power BI is required. Join us in delivering high-quality protein while ensuring customer satisfaction.

Qualifications

• 1–3 years of experience in CRM analytics or marketing analytics.
• Hands-on experience with data visualization tools like Power BI or Tableau.
• Understanding of marketing funnels and customer lifecycle.

Responsibilities

• Analyze CRM campaign performance across channels.
• Track and report key metrics such as open rate and ROI.
• Build dashboards and reports for stakeholders.

Skills

Strong SQL skills

Strong Excel skills

CRM analytics experience

Analytical thinking

Problem-solving skills

Python knowledge

R knowledge

Tools

Salesforce

HubSpot

Zoho CRM

Power BI

Tableau

Job description

Overview

My Chicken and More (MCM) is a subsidiary of Licious, India’s leading D2C meat and seafood brand. It is a fast-growing retail business focused on delivering fresh, hygienic, and high-quality chicken and meat products through well-equipped, customer-centric outlets.

Built on a strong foundation of discipline, process excellence, and customer trust, MCM aims to create a clean, reliable, and organized meat buying experience for customers. The brand continues to scale by solving real customer problems around hygiene, accessibility, and consistency.

With the backing of Licious, MCM’s vision is to make safe, high-quality protein accessible to every household, while staying committed to quality, transparency, and operational excellence.

Think you have what it takes to be the magic ingredient in the recipe that is Licious? Read on..

Responsibilities

What makes this role meaty....

• Analyze CRM campaign performance across channels (email, SMS, push notifications)
• Track and report key metrics such as open rate, click-through rate (CTR), conversion rate, and ROI
• Perform customer segmentation to enable targeted and personalized campaigns
• Build dashboards and reports for marketing and business stakeholders
• Conduct A/B testing and provide recommendations for campaign optimization
• Work closely with marketing and product teams to improve campaign effectiveness
• Ensure data accuracy and maintain CRM data quality

Qualifications

• Strong SQL and Excel skills
• 1–3 years of experience in CRM analytics or marketing analytics
• Experience with CRM tools (Salesforce, HubSpot, Zoho CRM, or similar)
• Hands-on experience with data visualization tools (Power BI, Tableau, etc.)
• Understanding of marketing funnels and customer lifecycle
• Analytical thinking with strong problem-solving skills
• Basic knowledge of Python or R (good to have)
• Experience with campaign tools (e.g., email marketing platforms, automation tools)